Marketing Manager - Vape & E-Cigarette

Main Responsibilities: Design and implement the Indonesia marketing strategy in alignment with global and regional objectives, while tailoring execution to local market conditions.

Develop, position, and manage e-cigarette brand(s) to strengthen brand equity, drive consumer acquisition, and build long-term customer loyalty.

Lead fully integrated go-to-market initiatives across digital platforms, retail, trade marketing, public relations, and brand activation channels.

Conduct in-depth analysis of consumer behavior, competitor movements, pricing strategies, and distribution networks to uncover growth opportunities.

Ensure all marketing activities strictly adhere to Indonesian regulations related to e-cigarette and vaping products.

Oversee and optimize the marketing budget, track key performance indicators (KPIs), and deliver measurable return on investment (ROI).

Recruit, develop, and lead a high-performing local marketing team with clearly defined objectives and accountability.

Work cross-functionally with Sales, Product, Legal/Compliance, and Supply Chain teams to ensure strong and seamless commercial execution.

Drive customer acquisition, activation, and retention strategies across both online and offline channels.

Requirements: Bachelor’s degree in Marketing, Business, or a related field, with 8–10+ years of progressive marketing experience.

Strong background in Cigarette/Tobacco/Alcohol or other regulated industries (e.g., Nicotine, Pharmaceutical), with proven experience operating in complex regulatory environments.

Fluent in English and Bahasa Indonesia (written and spoken).

Demonstrated success leading marketing operations in Indonesia, with deep understanding of the local e-cigarette/vaping market, consumer behavior, distribution channels, and regulatory landscape.

Expertise across digital marketing (social media, e-commerce, performance marketing) and traditional/trade marketing.

Proven leadership in building and developing high-performing marketing teams.

Strong analytical and financial acumen, including budgeting, forecasting, and ROI management.

Experience launching or scaling international brands in Indonesia, ideally within multinational organizations with regional/global reporting structures.

Well-established network within Indonesia’s vape retail, modern trade, or distribution ecosystem is an advantage.

Strong stakeholder management and senior‑level negotiation skills.

We regret only shortlisted candidates will be notified.

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