Manager - Sales (Gold Retail)

Some of your duties will include:

The Manager – Sales drives offline, VIP, and institutional gold sales through high-value customer management, brand activations, events, and wholesale channels. This role bridges relationship-led sales and structured retail execution, ensuring security, compliance, and seamless integration with the online e-commerce platform in a regulated precious-metals environment.

1. VIP & High-Value Customer Sales Manage and grow relationships with VIP / HVC customers Design tailored sales approaches (exclusive offers, private previews, invite-only events) Track VIP lifecycle, repeat purchase, and conversion metrics Ensure consistent VIP experience across online and offline channels

2. Offline Sales Activations & Events Plan and execute pop-ups, exhibitions, roadshows, and private sales events Own end-to-end execution: venue, staffing, stock, sales, and post-event reporting Ensure brand, pricing, and compliance alignment across all events

3. Brand Activation & On-Ground Sales Lead on-ground sales drives and brand activation programs Supervise sales teams for accurate product communication and ethical selling Coordinate with Marketing on campaign messaging and promotions

4. Security, Inventory & Logistics Enforce strict gold handling, display, and security SOPs Coordinate with Logistics, Warehouse, Vault, and Security teams Ensure accurate stock movement, reconciliation, and documentation

5. Institutional, Wholesale & Partner Sales Develop and manage institutional and wholesale sales channels Negotiate commercial terms within pricing and risk guidelines Manage marketplace promos, partner SLAs, and joint activations

6. Sales Reporting & Performance Tracking Track revenue, leads, conversions, event ROI, and institutional pipeline Prepare regular performance reports and improvement recommendations

What skills and experience do you need? Bachelor’s degree in Marketing, Business, Management, or related field. Master’s degree is a plus Have 15 years of working experiences in sales, preferably in gold, jewelry, luxury, or high-value retail, with strong experience in VIP / HVC relationship management, Offline sales activations & events and Institutional or wholesale sales. Proven cross-functional coordination (logistics, security, partners); At least have 5 years’ experience as Manager – Sales (Gold Retail). Strong understanding of gold retail and premium customer behavior; Solid knowledge of inventory control, security, and SLA management Expertise in offline-to-online (O2O) sales models Excellent negotiation, presentation, and relationship-building skills; High integrity and compliance mindset Excellent communication skills in English both verbal and written and computer literate.

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