Product Brand & Marketing Manager (Lavere & Ruhee Diary)

Product Brand & Marketing Manager (Lavere & Ruhee Diary) The Product Brand & Marketing Manager is responsible for developing and maintaining the long-term brand strategy, ensuring strong brand perception, and driving product direction aligned with the company’s vision. This role combines strategic brand leadership with hands‑on product and marketing execution. It requires initiative, creativity, strong cross‑functional coordination, and a deep understanding of consumer behavior.

Key Responsibilities Brand Leadership & Strategy Act as the

Brand Lead , ensuring consistency in messaging, visuals, and positioning across all touchpoints.

Build, define, and maintain the

brand identity

including tone of voice, visual direction, brand values, and personality.

Develop the

long‑term brand positioning , brand narrative, and strategic roadmap.

Ensure brand consistency across marketing, product, retail, digital, and customer experience.

Manage and strengthen

brand equity , understanding consumer perception and emotional connection with the brand.

Cross‑Functional Collaboration Lead and collaborate with

cross‑functional teams

(Training, Service Marketing Manager, Sales, Creative, R&D) to align brand and sales strategy.

Work closely with the

BOD

to translate business direction into strong and actionable brand strategies.

Coordinate with marketing, sales, finance, accounting, warehouse, and logistics to support CRM programs, promotions, and product initiatives.

Provide insights and strategic input during product development to ensure alignment with the brand’s long‑term direction.

Brand & Product Marketing Analyze

brand positioning , market trends, competitor activities, customer insights, and sales performance.

Develop

product marketing strategies

aligned with brand identity, product lifecycle stages, and impactful marketing activities.

Lead creative development to engage and attract the target market.

Oversee packaging development and ensure all communications reflect brand positioning.

Lead the planning and execution of

integrated marketing campaigns

across multiple channels to increase brand awareness, generate leads, and drive customer acquisition.

Identify and implement

growth opportunities

in digital marketing, social media, and e‑commerce to scale the brand’s online presence.

Expand

sales distribution channels

and collaborate with the marketing and sales team to initiate promotional and CRM programs.

Performance & Budget Management Measure and report performance of all marketing campaigns, assessing

ROI , KPIs, and effectiveness.

Monitor brand health, campaign results, sales contribution, and consumer feedback to improve brand strategy.

Manage brand-related budgets efficiently, ensuring resources are optimized for maximum impact.

Qualifications Minimum Bachelor’s degree with 2 years of experience in brand management, sales, or marketing — ideally in the beauty or fashion industry.

Strong analytical mindset, with proficiency in data literacy, market research, and digital marketing strategies.

Proven experience in leading and managing teams, with strong stakeholder coordination skills.

Good team player with agility to adapt in a fast‑paced and dynamic environment.

Strong initiative and proactive thinking — enjoys thinking deeply about products and improving them.

Resourceful, creative problem solver with the ability to generate ideas independently.

Understanding of branding fundamentals, consumer behavior, and product development.

Strong communication and cross‑functional collaboration skills.

Ability to manage budgeting and prioritize resources effectively.

Company Overview LIT Group is a beauty company based in Jakarta, Indonesia, specializing in eyelash extensions, manicure, and waxing services. We provide modern beauty treatments using innovative products from the United States, conveniently available at multiple locations across Jakarta, Surabaya, Makassar, and Denpasar.

Core Values Go the extra mile with integrity, respect, and productive collaboration.

Our Purpose We aim to empower Indonesian women to look beautiful, confident, and effortlessly polished—without spending hours getting ready every morning.

Our Brands

Ruhee by EVER

Ruhee Diary

Lavere Lash

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