Job Description
Responsibilities
The Education & Engagement team is responsible for designing and delivering scalable education initiatives that empower both sellers and internal stakeholders. We focus on standardizing knowledge through high-impact, data-driven education, enabling learning at scale across mass channels.
Our mission is to combine content strategy, performance optimization, and continuous experimentation to ensure all education initiatives are effective, measurable, and aligned with business objectives. We work closely with cross-functional teams to deliver high-quality education programs and outreach strategies with sustained impact.
We are looking for talented individuals to join us for an internship in 2026*. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Education today is no longer about one-way communication, it’s about scaling knowledge through content that relate to the audiences. Social media and other mass education platforms play a critical role in this ecosystem, where strategic planning, creative execution, data analysis, and experimentation must work together.
The Mass Channel Education Strategy Intern will support the end-to-end education content lifecycle, including strategy development, content planning, execution, performance evaluation, and iteration. This role goes beyond traditional social media management and offers hands-on involvement in real projects that directly contribute to education outcomes and performance metrics.
You will gain practical exposure to how educational content, data, and growth strategies intersect in a dynamic and fast-paced environment.
Responsibilities
Own end-to-end mass channel education initiatives, from strategy and content planning to execution across channels (e.g. social media, webinars).
Define and manage educational content pillars and prioritization, aligned with audience needs and business objectives.
Partner with cross-functional teams to ensure alignment in content direction, messaging, and execution.
Analyze performance using data and key metrics, and drive continuous optimization through testing and iteration.
Support education growth and efficiency, including ads strategy, performance evaluation, and actionable improvement recommendations.
Qualifications
Minimum Qualifications
Self-driven, proactive, and comfortable taking initiative.
Creative, agile, and adaptable to fast-changing directions.
Strong interest in content strategy, social media, and education at scale.
Data-oriented mindset with the ability to analyze results and translate insights into actions.
Familiar with content creation and content optimization (organic and/or paid).
Preferred Qualifications
Background in Communication, Marketing, Media, or related fields is a plus
Past experiences with e-commerce
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.
If you have any questions, please reach out to us at
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.