Meta & Google Ads Specialist

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Role Description This is a full-time on-site role for a Meta & Google Ads Specialist, based in Surabaya. The Meta & Google Ads Specialist will be responsible for managing and optimizing paid advertising campaigns across Meta and Google platforms, analyzing campaign performance, and implementing strategies to maximize ROI. The role also involves keyword research, audience targeting, budget allocation, and conducting A/B testing to optimize ad performance. Collaboration with the marketing team to align ad campaigns with broader marketing goals is also an integral part of the role.

Qualifications Proficiency in Meta Ads (Facebook and Instagram) and Google Ads, including campaign setup, monitoring, and optimization Experience with audience targeting, keyword research, and bid management strategies Analytical skills to interpret ad performance metrics and suggest actionable improvements Knowledge of digital marketing trends and strategies, with experience in A/B testing campaigns Strong communication and collaboration skills to work effectively with team members Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field is preferred Ability to work in a fast-paced environment and adapt to changes in campaign requirements