Agency Partnerships Manager - Indonesia

Team Introduction The Global Business Solutions (GBS) team drives revenue growth for TikTok’s advertising business globally. The team partners closely with Sales, Marketing, Operations, Agency Partnerships, Marketing Science, and Product teams to deliver scalable business impact. GBS is a fast-paced, entrepreneurial, and commercially driven organization focused on long-term ecosystem development.

Responsibilities

Lead strategic partnerships and revenue growth with Big6 agency groups, driving long-term trading agreements, investment commitments, and joint business planning.

Own end-to-end commercial strategy with key agency holding groups, including deal negotiations, incentive structures, and product adoption acceleration across priority verticals.

Develop and execute agency growth frameworks to increase TikTok’s share of wallet through demand generation, performance scaling, and integrated marketing solutions.

Position TikTok as a must-buy platform for both brand and performance objectives, shaping agency planning narratives and influencing media investment decisions at senior leadership levels.

Build and expand executive-level relationships with agency investment, strategy, and trading leaders to unlock new business opportunities and drive sustainable revenue pipelines.

Partner with global cross-functional teams including Product, Marketing Science, Sales Operations, Legal, and Engineering to deliver best-in-class solutions, scalable programs, and operational excellence for agency partners.

Develop high-impact, data-driven storytelling and market insights tailored to agency business priorities, competitive positioning, and evolving industry trends.

Qualifications Minimum Qualifications

Minimum 5+ years of experience managing strategic agency groups, trading partnerships, or large-scale advertising accounts within media agencies, digital platforms, or major advertisers.

Demonstrated success in driving revenue growth through complex deal structures, stakeholder influence, and market expansion strategies.

Strong commercial and analytical capabilities with the ability to translate market data, performance insights, and competitive intelligence into actionable sales strategies.

Proven ability to operate effectively in matrix organizations, influencing cross-functional stakeholders and aligning global and local priorities.

Professional proficiency in English and Bahasa Indonesia is required.

Deep understanding of digital media planning, performance marketing, brand solutions, and evolving advertising ecosystem dynamics.

Preferred Qualifications

Strong project leadership and program management experience in managing multi-market agency initiatives or large-scale commercial programs.

Established senior-level relationships within Big6 agency networks, including investment, trading, and strategy functions.

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