Marketing Manager (Coach)

Key Responsibilities: Local Brand & Marketing Strategy Localize global marketing calendars into Indonesia-specific activation plans. Ensure campaigns reflect brand codes while resonating with Indonesian consumers. Monitor competitor activity Provide insights on Indonesian consumer behavior, Gen Z luxury trends, and HNWI shopping patterns. Campaign Implementation Lead on-ground execution of seasonal brand campaigns, maintaining brand tone & elegance. Coordinate with landlords for media placements and mall collaborations. Events & Client Engagement Organize premium events: product launches, clienteling experiences, media previews, etc Work closely with merchandising & operation teams to elevate the omni channel journey. Ensure events uphold brand standards. Digital Marketing Together with digital marketing team build digital campaign plans aligned with: Brand launches, key retail moments (Ramadan / Lebaran, year-end gifting, etc) Together with digital marketing team: a. Set clear objectives and KPIs for: Upper funnel (reach, video views, engagement) Lower funnel (traffic, conversion, ROAS, cost per visit) Oversee and optimize: Paid social (especially TikTok & Meta) Search and retargeting Ensure campaigns support both: • E-commerce performance • Store traffic and retail priorities PR & Media Relations Work with PR team to secure placements in top Indonesian publications and platforms. Together with PR Team manage press samples and ensure accurate representation of product names, prices, and seasonal stories. Support media planning and coordinate advertorials, interviews, and brand features. Retail, CRM & Client Development Partner with CRM teams to execute CRM programs for clients, including appointment setting, gifting, and loyalty-building activities. Budget, Operations & Reporting Budget development, management and cost tracking. Prepare campaign performance reports, monthly dashboards, and market insights for regional HQ. Ensure all activations meet brand compliance and Indonesia retail regulations.

Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 4–5 years of marketing experience in luxury fashion, beauty, or premium lifestyle brands within Indonesia. Strong knowledge of Indonesia’s luxury consumer landscape, malls, media, and influencer ecosystem. Experience in event management, digital marketing, PR, or brand activation. Excellent communication skills in English and Bahasa Indonesia. Strong project management, time management, and stakeholder coordination skills.