Sales Director

Helm Care is an innovative Indonesian company providing vending machine solutions for helmet disinfection. We're in aggressive growth phase and seeking a

powerful sales leader

to build and lead our nationwide franchise expansion strategy.

We need someone with

proven sales leadership, franchise expertise, and entrepreneurial mindset

to drive rapid franchise growth across Indonesia.

THE ROLE As

Sales Director , you'll be responsible for architecting and leading Helm Care's franchise expansion across Indonesia. You'll build the franchise sales organization, set strategy, recruit and manage regional franchise teams, and drive significant revenue growth.

This is a

high-visibility, high-impact C-level adjacent position

with significant earning potential and equity upside discussion.

KEY RESPONSIBILITIES

Develop comprehensive franchise sales strategy for Indonesia

Create franchise business model and go-to-market plan

Set sales targets and KPIs for franchise division

Build franchise sales organization from ground up

Report directly to CEO and board on progress

Recruit and close multiple franchise partners

Build franchise sales pipeline across regions

Negotiate franchise agreements and terms

Expand franchise footprint nationally

Build and manage franchise sales team

Develop sales team capabilities and mindset

Create performance culture and accountability

Mentor and develop talent for growth

Ensure franchisee success and satisfaction

Create franchisee support and enablement programs

Monitor franchisee performance and KPIs

Build strong partner relationships

Handle escalations and strategic accounts

Drive profitability and unit economics

Control costs while scaling aggressively

Manage commission and incentive structures

Quarterly business reviews with CEO/Board

IDEAL CANDIDATE PROFILE Required Experience:

10+ years in sales leadership and business development

Proven franchise sales or network expansion experience

(CRITICAL)

Track record of building sales organizations from scratch

Demonstrated ability to drive exponential revenue growth

Strong financial acumen and business strategy skills

Industry Background (Preferred):

Franchise, automotive, FMCG, or financing background

Experience with dealer/distributor network management

Technology or innovative product sales experience

Indonesia market knowledge

Leadership Profile:

Visionary thinker

with 3-5 year strategic planning capability

Proven sales leader

with exponential growth track record

Entrepreneur mindset

- thinks like owner, not employee

Charismatic communicator

- can inspire teams and close partners

Decisive and action-oriented

- moves fast and breaks things

Results obsessed

- relentless focus on hitting targets

Network builder

- extensive connections across Indonesia

Business strategist

- understands unit economics and scaling

Integrity

- trusted advisor and relationship builder

Education:

✅ Bachelor's degree (Business, Management, Economics)

✅ MBA preferred for senior director level

✅ Sales/business strategy certifications a plus

Annual performance bonus

Executive benefits package

Flexible working arrangements

Total Compensation Potential:

Rp 40,000,000 - 60,000,000+/month

COVERAGE AREA This is a

national director role

with responsibility for franchise expansion across:

All major Indonesian cities and regions

Metropolitan areas and secondary markets

Potential for international expansion (future)

You’ll report from your preferred location with frequent travel to franchise markets.

WHAT SUCCESS LOOKS LIKE Year 1 Goals:

Build franchise sales organization (5-10 people)

Sign 10-20 franchise agreements a month

Establish franchise playbook and operations

Year 2 Goals:

Scale to 30-50 franchisees

Generate Rp 5-10 billion revenue

Build sustainable franchise business unit

Establish market leadership position

Year 3+ Goals:

Rp 15+ billion annual revenue

Potential regional/international expansion

Strong platform for exit or IPO

WHY THIS OPPORTUNITY?

Greenfield opportunity

- build franchise division from scratch

Significant earning potential

- high base + commission + equity

High visibility

- direct report to CEO, board-level exposure

Innovative product

- disruptive solution in growing market

Explosive growth potential

- Indonesia franchise market expanding rapidly

Entrepreneurial environment

- true ownership mentality

Market leadership opportunity

- be the franchise leader in Indonesia

Strong CEO support

- visionary founder with commitment to growth

Stage 1 - Initial Screening (30 min Zoom)

Discuss your background and achievements

Clarify franchise experience and vision

Stage 2 - Strategy Discussion (60 min Zoom)

Present your franchise expansion strategy for Indonesia

Discuss market opportunity and growth potential

Financial modeling and unit economics

Stage 3 - CEO/Founder Meeting (90 min In-Person)

Deep dive on vision and execution

Equity/ownership discussions

Stage 4 - Final Decision & Offer (1 week)

TIMELINE

Applications reviewed:

Rolling basis

Phone screening:

Within 1 week

First interview (Zoom):

Within 2 weeks

Strategy presentation:

Within 3 weeks

CEO meeting:

Within 4 weeks

Final decision:

Within 5 weeks

Target start:

ASAP (highly flexible)

KEY QUESTIONS WE'LL ASK YOU

"Tell us about your biggest sales achievement - how did you build it?"\

"Why franchise? Why Indonesia? Why Helm Care?"\

"What's your franchise expansion strategy for Year 1?"\

"How would you build a 50+ franchisee network in 2 years?"\

"Who in your network would you recruit to build this with you?"\

"What equity/ownership structure would motivate you?"\

NOT A FIT IF YOU:

Only interested in salary (we want owners)

Prefer stability over growth/risk

Not willing to travel frequently to regions

Don't have sales leadership experience

Expect traditional corporate structure

Not familiar with franchise models

THIS IS FOR YOU IF YOU:

Have built sales organizations or franchises

Love the challenge of scaling from zero

Understand unit economics and business fundamentals

Network naturally and build relationships easily

Move fast and execute with urgency

Think like entrepreneur and owner

Excited about untapped Indonesia market

Want significant earning potential and equity upside

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Sales Director?

Do you have experience in a sales role?

Are you available to travel for this role when required?

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