Trade Marketing Sr. Manager

Responsibility: Trade marketing strategic planning & execution Lead the strategy development, planning & supervise execution of trade marketing activities across all stores nationwide Ensure in-store collaterals, POSMs, signages, etc under trade marketing and retail activations in store delivered on time, in line with brand guidelines, and delivers objective Translate brand and campaign plans into effective and efficient in-store excution Identify opportunities to improve overall effectiveness and efficiency of trade marketing activities Oversee marketing and trade marketing related readiness for all new stores, in line with brand guidelines, and delivers objective translate brand and campaign plans into effective ad efficient in-store execution Identify opportunities to improve overall effectiveness and efficiency of trade marketing activities Oversee marketing and trade marketing related readiness for all new stores, including soft opening and grand opening activities Ensure all required internal and external signages are installed accurately and on schedule Coordinate with relevant departments to align timelines and execution requirements to be delivered on time in full agreed budget Manage end-to-end POSM planning, production, distribution and maintenance Ensure availability and proper deployment of both regular and campaign POSM across stores Implement Structure processes to manage requests, approvals, and replacements Act as the main trade marketing liaison with brand, creative, digital in marketing, and also other relevant departments outside marketing Align execution priorities and resolve operational challenges through effective stakeholder coordination Ensure clear communication and documentation of decisions and execution plans Develop and improve SOPs, timeliness, and SLAs for trade marketing activities Monitor Execution progress and compliance across stores Provide regular reporting on trade marketing performance, issues, and improvements Lead, guide, and develop junior trade marketing team Set clear roles, priorities, and execution standards Build team capability to ensure consistent and scalable execution Identify opportunities to improve in-store visibility and execution effectiveness Recommended enhancements to retail activation and signage based on store-level insights Drive improvements in efficiency, quality, and execution consistency

Requirements: Bachelor degree in any related field Min. 10 Years of working experiences Has experiences working in FMCG industry Strong understanding of trade marketing principles within a multi-store retail environment Knowledge of in-store marketing execution, including POSM, signage, and retail activations. Experience in store opening and rollout execution, including soft opening and grand opening support. Understanding of POSM lifecycle management (planning, production, distribution, installation, and maintenance) Ability to work effectively with multiple departments and senior stakeholder Comfortable working in ambiguity and changing timeliness