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Head of Data Analytics & Science

📍 Jakarta, Indonesia

Technology BukuWarung

Job Description

Roles & Responsibilities Strategic Leadership

Define and own BukuWarung's data strategy across payments, credit, fraud, and merchant growth

Embed analytics into GTM planning, channel performance (OTS, Digital, Partnerships), and executive decision-making

Be a credible partner to the management team & business heads - translating data into capital allocation and product prioritization decisions

Drive BukuWarung's roadmap toward a unified data infrastructure that consolidates all distribution channels and operations into a single internal system

Credit Underwriting &BukuModal

Build proprietary MSME credit scoring models leveraging BukuWarung's payments transaction data, device usage patterns, merchant behavioral signals, and external alternative data sources

Develop thin-file and no-file underwriting approaches suited to Indonesia's informal merchant economy

Partner with BukuModal's lending team to define risk appetite, portfolio monitoring, and early warning systems for credit deterioration

Build models that improve approval rates while managing NPL - demonstrating that financial inclusion and credit discipline are not in tension

Fraud, Risk &Trust

Design a near-real-time fraud detection engine across BukuWarung's payments channels: covering EDC/POS, QRIS soundboxes, and digital payment flows

Build risk models for merchant onboarding, transaction monitoring, and dispute resolution

Define intervention logic: when to flag, step up, block, or elevate - tuned to the risk tolerance and unit economics of each merchant segment

Partner with Operations to reduce manual reconciliation and investigation overhead through automated risk signals

Payments & Hardware Analytics

Build analytics to track EDC and Bukupe QRIS device activation rates, transaction velocity post-activation, and device-level lifetime value

Identify leading indicators of merchant churn or device dormancy - enabling proactive field intervention before revenue is lost

Support Operations with data-driven visibility into channel performance, partner fulfillment SLAs, and logistics efficiency (Shipper and 3PL tracking, kit dispatch timelines, serial mapping accuracy)

Help build the business case for owning a Jakarta warehouse by modeling cost, control, and speed trade-offs vs. the current 3PL model

GTM & Growth Analysis

Define channel-level performance metrics across different channels enabling smarter budget allocation and incentive design

Build merchant cohort and LTV models that inform acquisition targeting and retention investments

Develop experimentation infrastructure (A/B testing, synthetic controls, holdout groups) to drive evidence-based product and GTM decisions

Partner with the field sales team to instrument and improve the on-spot merchant activation journey

Data Infrastructure & Governance

Architect modern data pipelines (streaming + batch) to support low-latency decisioning for fraud, credit, and real-time merchant insights

Build a data platform that makes clean, governed, accessible data a company-wide resource

Define data governance frameworks suited to Bank Indonesia regulations, OJK compliance requirements, and cross-border fintech data standards

Ensure data quality, lineage, and reliability - particularly for credit and fraud models where data errors carry direct financial consequences

Team & Organization Building

Scale the data team from 5 to a high-performing organization of data engineers, ML engineers, analysts, and risk scientists

Hire for both technical depth and business acumen - people who can move from a model to a board slide

Build a culture of storytelling with data: dashboards that drive action, not just reports that get read

Create reusable frameworks and analytical tools that empower non-data teams (Ops, Finance, GTM) to self-serve on routine questions

Requirements Must-Have

8-12 years in data leadership, with at least 4 years in fintech (payments, lending, or fraud/risk)

Hands-on experience building credit underwriting models for thin-file or informal economy borrowers - MSME or consumer lending in emerging markets preferred

Deep expertise in fraud detection systems across digital payment channels (QR, card, wallet)

Proficiency in Python, SQL, and ML frameworks (XGBoost, LightGBM, deep learning for behavioral data)

Experience with streaming data architectures (Kafka, Flink, or Spark Streaming) for real-time decisioning

Proven ability to build and lead data teams - hiring, mentoring, and retaining strong talent

Strong executive communication: able to translate model outputs into business decisions and board-level narratives

Nice-to-Have

Experience in Indonesia or Southeast Asia fintech, with familiarity with Bank Indonesia and OJK regulatory frameworks

Prior work on IoT or device telemetry analytics (relevant to EDC/POS and QRIS soundbox fleet management)

Exposure to agent-based or field sales distribution models and the analytics that support them

Experience deploying voice or alternative data signals in underwriting or fraud models

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Job Details

Posted Date: March 14, 2026
Job Type: Technology
Location: Jakarta, Indonesia
Company: BukuWarung

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.