Trade Marketing Senior Manager

Responsibilities

Trade marketing strategic planning & execution

Lead the strategy development, planning & supervise execution of trade marketing activities across all stores nationwide

Ensure in-store collaterals, POSMs, signages, etc under trade marketing and retail activations in store delivered on time, in line with brand guidelines, and delivers objective

Translate brand and campaign plans into effective and efficient in-store excution

Identify opportunities to improve overall effectiveness and efficiency of trade marketing activities

Oversee marketing and trade marketing related readiness for all new stores, in line with brand guidelines, and delivers objective

translate brand and campaign plans into effective ad efficient in-store execution

Oversee marketing and trade marketing related readiness for all new stores, including soft opening and grand opening activities

Ensure all required internal and external signages are installed accurately and on schedule

Coordinate with relevant departments to align timelines and execution requirements to be delivered on time in full agreed budget

Manage end-to-end POSM planning, production, distribution and maintenance

Ensure availability and proper deployment of both regular and campaign POSM across stores

Implement Structure processes to manage requests, approvals, and replacements

Act as the main trade marketing liaison with brand, creative, digital in marketing, and also other relevant departments outside marketing

Align execution priorities and resolve operational challenges through effective stakeholder coordination

Ensure clear communication and documentation of decisions and execution plans

Develop and improve SOPs, timeliness, and SLAs for trade marketing activities

Monitor Execution progress and compliance across stores

Provide regular reporting on trade marketing performance, issues, and improvements

Lead, guide, and develop junior trade marketing team

Set clear roles, priorities, and execution standards

Build team capability to ensure consistent and scalable execution

Identify opportunities to improve in-store visibility and execution effectiveness

Recommended enhancements to retail activation and signage based on store-level insights

Drive improvements in efficiency, quality, and execution consistency

Requirements

Bachelor degree in any related field

Min. 10 Years of working experiences

Has experiences working in FMCG industry

Strong understanding of trade marketing principles within a multi-store retail environment

Knowledge of in-store marketing execution, including POSM, signage, and retail activations.

Experience in store opening and rollout execution, including soft opening and grand opening support.

Understanding of POSM lifecycle management (planning, production, distribution, installation, and maintenance)

Ability to work effectively with multiple departments and senior stakeholder

Comfortable working in ambiguity and changing timeliness

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