Branding Implementation Strategist | Business Development Gramedia

Branding Implementation Strategist | Business Development Gramedia

Conduct on-site location assessments to determine brand alignment and provide strategic recommendations on whether the concept fits the location

Shape localization strategies that honor the concept’s core identity while fitting the environment.

Produce potential strategic location shortlists with evidence-based reasoning.

Ensure spatial decisions strengthen, not dilute, the Specialty Store’s core identity : façade direction, layout logic, material selection.

Define how local culture should influence store touchpoints.

Identify furniture and material sources that reinforce brand identity.

Create strategic direction for in-store signage, wayfinding, visual storytelling.

Job Description

Conduct on-site location assessments to determine brand alignment and provide strategic recommendations on whether the concept fits the location

Shape localization strategies that honor the concept’s core identity while fitting the environment.

Produce potential strategic location shortlists with evidence-based reasoning.

Ensure spatial decisions strengthen, not dilute, the Specialty Store’s core identity : façade direction, layout logic, material selection.

Define how local culture should influence store touchpoints.

Identify furniture and material sources that reinforce brand identity.

Create strategic direction for in-store signage, wayfinding, visual storytelling.

Minimum Qualifications Background : 2-3 years of experience

in spatial brand planner, urban research or place-making strategists.

Technical Competencies

Strong cultural & spatial intuition

Experience building strategic frameworks

Comfortable doing site visits & quick insights

Can articulate brand identity clearly

Understands architecture & building logic + terminologies (Sipil, ME)

Soft Skill Competencies

High ownership behavior

Resourceful and independent

Aesthetic sensitivity

Articulate thinker

Curious and observant

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