Junior CRM

About us MIFX is a pioneer trading platform in Indonesia that is backed by a 25 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.

MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.

Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.

We are looking for more talents to create a positive impact. #SemudahItu join us and be part of Indonesia's next largest fintech company! Are you ready to be a part of MIFX for the upcoming “big wave”?

---

This position will sit under the CRM (Customer Relationships Management) department. CRM team existed to provide a consistent and integrated digital customer experience across multiple channels and touchpoints. It connects communication channels such as phone calls, push, email, live chat, social media and more to create a cohesive customer journey. This particular role has 3 key accountabilities (data management, analysis & reporting, segmentation & modelling), which means requiring expertise around

data analysis/data science . Details are described below

What you will do: Segmentation and Modeling: Build customer segmentation using behavioral data to improve CRM retention initiatives, focusing on personalized engagement. Implement segmentation strategies to support product adoption and promotional initiatives. Leverage supervised and unsupervised machine learning techniques, such as regression analysis, clustering algorithms, predictive modeling, etc., for segmentation and relevant modeling. Analysis and Reporting: Regularly analyze direct and influencing metrics to measure the contribution of CRM initiatives to overall business objectives. Evaluate CRM performance by tracking key campaign metrics such as channel opt-ins, delivery rate, open rate, and click rate, and provide insights to optimize future campaigns. Create and maintain data visualizations to communicate CRM metrics, insights, and trends effectively to stakeholders. Data Management: Oversee CRM data, ensuring integrity, accuracy, and compliance with industry best practices (e.g., PII, GDPR, CCPA). Optimize the usage of data points and channel (e.g., Email, WhatsApp) quotas to enhance the effectiveness of CRM initiatives and maximize the ROI of customer engagement strategies. Leverage automation tools to streamline data workflows and drive operational efficiency.

What you will need: Min. Bachelor's Degree from Engineering/Statistics/Economics or any other related majors. Min. 2 years of experience in data, business, product, or marketing analysis for digital products. Possess experience or at least a strong interest in the financial technology industry, preferably with investment digital products such as forex, stocks, mutual funds, etc. Proficiency in data analysis languages such as SQL, Python, R. Experience with machine learning models, including regression analysis, clustering algorithms, and predictive modeling, as well as their application in CRM context. Experience with analytics tools like Mixpanel or Tableau, and data warehouse technologies such as BigQuery or Redshift. Preferably someone who is familiar with CRM platforms like HubSpot, Salesforce, Braze, MoEngage, or CleverTap (as this role will heavily support our CRM team to analyze the effectiveness of our CRM communication channels & strategy). Understanding of data management principles, including integration, quality assurance, and compliance. Understanding of digital marketing or product management concepts. Previous experience in relevant educational courses or programs would be an advantage. Good communication & interpersonal skills, attention to detail and critical thinking with proactive attitude & eagerness to learn.