Marketing Communication / Social Media Specialist ( F&B Industry )

Marketing Communication / Social Media Specialist ( F&B Industry ) Qualifications

Minimum 1 year of experience in a relevant field, preferably in F&B

Proficient in social media, content creation, and up-to-date with digital marketing trends

Strong copywriting and communication skills

Creative, detail-oriented, responsible, honest, and able to work independently or in a team

Basic English proficiency (verbal and written)

Jobdesk

Responsible for managing social media platforms (Instagram, TikTok, Meta Business Suite), including planning, scheduling, and analyzing content (photos, videos, copywriting, ads), as well as responding to customer interactions on social media.

Public Relations

Build relationships with KOLs, local communities, and collaborate with external parties. Coordinate with the operations and kitchen teams to ensure all promotional materials are accurate and aligned.

Plan and execute marketing campaigns (promotions, events, or seasonal menus), both online and offline.

Performance Analysis

Track, analyze, and report campaign results (reach, engagement, traffic), and provide recommendations for improvements.

Required Tools

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Adobe Premiere ( Editing Video & Color )

Meta Business Suite ( Ads Instagram Content )

Able to operate a camera ( DSLR/Mirrorless)

How many years' experience do you have as a Social Media Specialist?

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