VP Merchandise Retail Fashion

Lead the end-to-end merchandising strategy to ensure the right products are available at the right time, place, and price to drive sales growth, profitability, and brand strength.

Key Responsibilities Develop and execute short-term and long-term merchandising strategies for the retail fashion business.

Lead assortment planning, Open-to-Buy (OTB), pricing, and markdown strategies.

Oversee demand forecasting and inventory management to maintain healthy stock turnover.

Manage and ensure MD order follow-up processes run accurately, timely, and in line with purchasing plans.

Conduct market analysis to identify trends, consumer behavior, and competitor movements as the basis for product strategy.

Lead the MD allocator / store allocation function to ensure optimal stock distribution across all stores/channels.

Develop and execute strategic merchandise planning based on data insights.

Collaborate closely with Buying, Design, Supply Chain, and Retail Sales teams to align market needs.

Analyze product performance (sell-through, GMROI, stock turn) and provide strategic recommendations.

Develop merchandising calendars and seasonal planning.

Ensure visual merchandising and product placement align with commercial strategy.

Build, coach, and develop a high-performing merchandising team.

Own and drive key KPIs: sales growth, margin, inventory health, and product productivity.

Qualifications Bachelor’s degree in Fashion Management, Business, Marketing, or a related field.

Minimum 8–12 years of experience in retail fashion, with at least 4–5 years in senior leadership roles.

Strong commercial mindset and highly data-driven.

Proven experience in MD order follow-up, merchandise strategy, market analysis, and store allocation.

Strong expertise in OTB management, assortment planning, and inventory optimization.

Deep understanding of fashion retail trends and consumer behavior.

Excellent leadership, strategic thinking, and stakeholder management skills.

Advanced proficiency in Excel/Google Sheets; experience with merchandising tools is a plus.

Strong communication skills, assertive, and able to thrive in a fast-paced environment.

Willing to be based in Yogyakarta.

Location: Yogyakarta, Yogyakarta Special Region, ID.

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