Head of Omni Channel

Ecommerce Manager Join to apply for the

Ecommerce Manager

role at

Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Key Responsibilities

Responsible for the strategic execution of the eCommerce strategy that achieves volume, market share and profit objectives in line with the overall business priorities.

Drive brand awareness and profitability through effective execution along the digital path to purchase.

Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the Commercial, Brand Marketing, and Shopper Insight teams and agencies.

Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all relevant eCommerce channels.

Align Customer and Brand strategies/objectives to identify key business opportunities.

Ensure eCommerce plans are integrated into the annual Integrated Business Planning Process and Retail Joint Business Planning.

Ensure that ANI is over indexed in the eCommerce channels compared to relevant retail market shares.

Serve as a liaison between Sales, Marketing, distribution, and analytics to align and coordinate eCommerce activities with sales and marketing plans.

Work with Brand teams to understand brand objectives, strategies and consumer insights, ensuring consistent messaging and brand representation online.

Develop customer‑specific business building programs in partnership with Sales & Marketing teams and oversee the execution of the annual customer marketing calendar.

Employ strong analytical ability to evaluate end‑to‑end customer and consumer experiences across digital touch points.

Ensure product content is compliant with basic and enhanced standards, including establishing A+ content for Abbott products on e‑retailers and basic/enhanced content on targeted sites.

Work with the CRM team to leverage both Abbott and e‑retailer CRM assets to drive business.

Define appropriate forecast model; analyze historical data and assumptions for generating baseline.

Define demand drivers, sources of data and causal relationships.

Source, build relationships and manage contracts with platform partners and agencies.

Implement a measurement framework and tracking system to monitor eCommerce sales, share and operational costs.

Leverage eCommerce data to provide inputs to Affiliates and Area teams regarding ROI measurement and KPI tracking.

Collaborate with sales to support product positioning and branding initiatives.

Work with wholesalers, distributors and retailers to adopt optimal cost structure and establish cost‑control mechanisms.

Drive eCommerce skills development, knowledge and competence throughout the team to execute eCommerce activities and gain competitive advantage.

Identify and share best practices locally and across the area, including working with e‑retailers and counterparts in the market to bring best‑in‑class understanding of managing the eCommerce channel for Abbott categories.

Requirements

Bachelor’s degree in marketing, business or related disciplines.

Minimum 7 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness.

Experience in an eCommerce leadership role.

Strong analytical and customer insight skills.

Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Proficient in marketing research and statistical analysis and confident in handling large datasets.

Comfortable with complexity, critical thinking and problem‑solving (mental agility).

Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush).

Strong storytelling and presentation skills.

Working collaboratively with cross‑functional partners (Supply, Analytics) to optimize omni‑channel campaign execution.

Act as owners of the business by driving market‑share wins and maximizing net sales growth and margin expansion.

Own the operating budget of the region, perform ROI analysis, manage capital gains/losses, investments and territory budgets.

Analyze channel performance and revenue holistically to maximize total regional profitability.

Combine qualitative (behavioural, attitudinal, psychological, cultural) and quantitative data (big data, analytics) to guide content development and demand creation.

Employ ongoing data analysis to evaluate the effectiveness of content across channels, platforms and audiences to promote lead generation.

Develop target content that leverages platform strengths (digital vs traditional) to drive customer interest.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Hospitals and Health Care

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