Product Marketing Manager

Join

PT Mortar Prakarsa Utama , the new joint venture between

Cipta Mortar Utama

and

Indocement Tunggal Prakarsa , uniting two of Indonesia’s strongest leaders in cement and mortar and backed by the capabilities of a major global group. As Product Marketing Manager for

TR Mortar , you will drive product strategy, shape market growth, and deliver greater value-for-money solutions to customers in one of the fastest-growing segments of building materials. In this high‑impact role, you will also strengthen the brand’s presence across Indonesia, elevate its digital footprint, and lead a growing marketing team in executing campaigns that accelerate market adoption. This is your opportunity to help define the future of TR Mortar—building a brand with deep local heritage, strong technical expertise, and global‑class support. Step in and make your mark on an industry‑shaping journey.

Two industry leaders. One powerful new force. Step up as our Product Marketing Manager for TR Mortar

Responsibilities: Drive deep market and customer understanding by monitoring construction trends, competitor strategies, and customer pain points across masons, contractors, architects, developers, and distribution partners. Convert market insights and Voice of Customer (VOC) into clear product requirements, value propositions, and inputs for product development and innovation. Lead product strategy and positioning, including portfolio optimization, competitive gap analysis, and collaboration with R&D and Operations for new product launches or improvements. Develop and manage pricing strategies, conduct margin and profitability analysis, and work closely with Finance to ensure strong business performance. Lead Go‑to‑Market execution by defining target segments, creating launch campaigns, coordinating cross‑functional teams, and enabling Sales through training and sales tools. Strengthen channel marketing across general trade, retail, and distribution by managing promotions, dealer programs, merchandising, and brand visibility. Build strong product‑level brand presence by developing social media presence, digital content, technical materials, and sustainability messaging to reinforce differentiation in the market.

Job Requirements: Bachelor’s degree in Marketing, Business, or Engineering with 5+ years of experience in brand, product or trade marketing; candidates from non‑construction materials industries are welcome if they have a strong engineering education background Strong analytical skills, commercial acumen, and ability to convert technical product features into clear customer value. Excellent communication, stakeholder management, and project leadership capabilities. Digitally savvy, willing to do field visits, and able to collaborate closely with Sales, R&D, and Operations teams.