CRM Campaign Manager

BettingJobs

is working with an established iGaming group that is seeking to expand with a

remote

based

CRM Campaign Manager

to work on a new brand within their portfolio.

Key Responsibilities: Plan and execute the targeting and creative elements of multi-channel customer marketing campaigns, based on customer segmentation Work closely with the Head of CRM to ensure timely delivery for all campaigns Work to deliver automated and triggered campaign programmes for various customer segments and life stages. Build campaign templates across channels, such as, email, web and mobile Continuously optimise the execution of campaigns through working with the Analytics team Proactive monitor, A/B Test and report on campaign performance, defining enhancements where necessary Ensuring monitoring of operational CRM systems and issues resolutions where necessary. QA of campaigns to ensure high quality Understanding data structures and anomalies Ensuring adherence to regulatory and best practice suppressions are used

Requirements: Experience of working in analytical environment Competent in Microsoft Excel Ability and willingness to learn new tools and programmes essential Excellent problem-solving skills Excellent time management - able to deal with multiple tasks or problems at the same time and execute to a high standard Excellent at working under pressure and to tight deadlines Understanding of bonus systems, loyalty & rewards programs Desirable Skills & Experience Optimove CRM system a bonus Experience in the crypto sector Experience of online casino and / or sports betting