GM Marketing

Position Overview Our client is seeking a visionary and results-driven

General Manager of Marketing

to lead our marketing division. This role is responsible for overseeing the entire marketing lifecycle—from strategic brand positioning and product innovation to trade marketing and digital transformation. As a key member of the leadership team, you will drive market share growth within the premium food distribution and food service sectors, ensuring our portfolio of international and house brands remains the preferred choice for B2B and B2C segments.

Key Responsibilities 1. Strategic Marketing Leadership

Develop and execute the annual national marketing plan, aligning brand strategies with overall business objectives and revenue targets.

Define brand positioning and value propositions for a diverse portfolio of premium food products and ingredients.

Identify market trends, competitor activities, and consumer insights to pivot strategies and capture new growth opportunities.

2. Brand & Portfolio Management

Oversee the management of multiple international principal brands, maintaining strong relationships and ensuring compliance with global brand guidelines.

Drive the development and commercialization of private labels and house brands to increase margin and market penetration.

Manage the product lifecycle, from initial research and development (R&D) collaboration to market launch and post-launch evaluation.

3. Trade Marketing & Channel Activation

Collaborate with the Sales and Operations teams to design effective trade marketing programs for HORECA (Hotel, Restaurant, Cafe), General Trade, and Modern Trade channels.

Optimize in-store visibility, point-of-sale (POS) materials, and promotional campaigns to drive sell-out and brand loyalty.

Develop localized marketing strategies to support regional distribution hubs and sales offices.

4. Digital Marketing & Communications

Lead the digital transformation of marketing efforts, including social media strategy, influencer partnerships, and e-commerce marketing.

Oversee PR, corporate communications, and event management (exhibitions, product demos, and culinary workshops).

Manage the marketing budget effectively, ensuring high ROI across all traditional and digital channels.

5. Team Leadership & Stakeholder Management

Lead, mentor, and build a high-performing marketing team, fostering a culture of innovation and accountability.

Act as a strategic advisor to C-level executives regarding market dynamics and long-term brand equity.

Manage relationships with external agencies, vendors, and strategic partners.

Qualifications

Education:

Bachelors or Masters degree in Marketing, Business Administration, or a related field.

Experience:

Minimum of 12–15 years in marketing leadership, preferably within the

FMCG, Food & Beverage, or Food Service Distribution

industries.

Proven Track Record:

Demonstrated success in managing large-scale brand portfolios, launching new products, and driving significant revenue growth.

Technical Skills:

Deep understanding of multi-channel marketing, trade activation, and digital marketing ecosystems.

Soft Skills:

Exceptional leadership, negotiation, and communication skills; ability to influence cross-functional teams and senior stakeholders.

Mindset:

Entrepreneurial, hands-on, and adaptable to a fast-paced environment.

What They Offer

Opportunity to lead a market-leading marketing division in a growing industry.

Strategic autonomy to shape the future of a diverse brand portfolio.

Competitive compensation and benefits package commensurate with experience.

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