Marketing Director

Green GSM is looking for a senior‑level Marketing Director to lead and scale our marketing organization in the Indonesia. This role is responsible for setting the country‑level marketing strategy, strengthening brand presence, and driving sustainable growth through data‑driven, integrated marketing initiatives. We highly encourage candidates from ride‑hailing, logistics, mobility, on‑demand platforms, or similar fast‑growing industries to apply.

Key Responsibilities Marketing Strategy & Leadership Own and drive the end‑to‑end marketing strategy for Green GSM Indonesia aligned with business and growth goals. Translate company vision into clear, actionable marketing roadmaps across brand, digital, and performance. Define marketing priorities, KPIs, and budget strategies to maximize ROI and impact. Act as the senior marketing partner to local leadership and key stakeholders. Brand Marketing Lead the Brand Marketing Manager to build a strong, trusted, and differentiated Green GSM brand in the local market. Define brand positioning, messaging, and communications across all channels. Oversee ATL/BTL campaigns, PR initiatives, partnerships, offline activations, and corporate communications. Ensure consistent brand execution across all touchpoints. Online & Performance Marketing Oversee the Online Marketing Manager to drive acquisition, engagement, and conversion. Ensure strong execution across paid media, owned channels, social, app/web, and lifecycle campaigns. Balance short‑term performance growth with long‑term brand equity. Review marketing funnel health and optimization plans. Data, Insights & Effectiveness Own marketing performance metrics including ROI/ROAS, CAC, conversion rates, and brand health indicators. Use data and insights to optimize budget allocation and refine strategies. Partner with BI/Data teams to build dashboards and performance reporting. Translate insights into clear, actionable recommendations for leadership. Cross‑functional Collaboration Work closely with Operations, Product, CX, Sales, and Finance

to align marketing with business priorities. Support market launches, new services, and growth initiatives. Coordinate with regional and global teams to ensure alignment and best‑practice sharing. Team Leadership Lead, mentor, and develop the marketing management team. Build a high‑performance culture with clear accountability and continuous improvement. Ensure effective resource planning and capability development.

What We’re Looking For 10+ years of marketing experience, with 3–5+ years in a senior leadership position (Marketing Head / Director level). Strong background in marketing strategy, brand building, and digital/performance marketing. Industry experience in ride‑hailing, logistics, mobility, tech platforms, e‑commerce, or on‑demand services is highly preferred. Strong data literacy with the ability to analyze dashboards and make data‑led decisions. Proven experience managing multi‑functional marketing teams (brand & digital/growth). Strong stakeholder management and communication skills. Ability to combine strategic thinking with hands‑on execution. Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).