Marketing Communications Manager (Interior Design)

We are currently supporting our client in the interior design company in their search for a driven and strategic

Marketing Communications Manager

to lead and elevate their marketing function in Indonesia.

This role will be responsible for shaping and executing the

end-to-end marketing strategy, ensuring strong brand positioning, demand generation, and sustainable business growth

aligned with local and regional objectives.

Responsibilities: Develop and implement the end-to-end marketing strategy and operating model for Indonesia. Create and manage the annual marketing plan and budget, aligned with local business priorities. Govern brand positioning, messaging, and content consistency across all channels. Translate HQ brand and marketing guidelines into locally relevant, high-impact execution. Establish and enforce a content governance system that ensures alignment with HQ while enabling local adaptability. Act as the key local decision gate for marketing initiatives before escalation to HQ on centralized branding matters. Lead campaign design, prioritization, and channel mix strategy. Drive community, event, and market engagement initiatives. Partner closely with Sales, Showroom, and Operations teams to ensure marketing strategies enable healthy and sustainable revenue generation.

Requirements: Bachelor’s degree in Marketing, Communications, Business, Management, or related field. Postgraduate degree or professional certification is a plus. 6+ years of Marketing & Communications experience with proven business results. Strong experience managing integrated, multi-channel campaigns (digital, offline, events, community). Comfortable working in a matrix organisation with regional or global stakeholders. Proven ability to build and manage annual plans, budgets, KPIs, and reporting. Experience leading specialist teams (digital, content, community), not just generalist marketing. Strong commercial mindset with clear focus on cost control and ROI. Background in premium, design-led, or B2B industries (architecture, materials, interiors, building products, lifestyle brands) is an advantage. Able to translate HQ brand guidelines into effective local execution. Confident acting as the local marketing decision-maker within central brand governance. Fluent in English Willing to work in Alam Sutra (WFO)