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Digital Marketing Specialist (CTR GMV CPA)

📍 Jakarta, Indonesia

Arts and Entertainment Bithour | Agensi Periklanan | Production House

Job Description

Deskripsi Pekerjaan Bithour Production is the #3 fastest-growing advertising agency and production house based in Jakarta. We help brands build high-impact brand narratives that drive real business outcomes, through TV Commercials, Viral Campaigns, Company Profiles, AI-powered Content, Social Media, and Performance-led Creative Distribution. With more than 50 Creative Directors, we transform brand strategies into high-performing creative executions, including our proprietary growth-driven campaign system (internally known as Brand Orgasm).

Responsibilities

Generate qualified traffic, leads, and business opportunities for the agency

Plan and execute performance-driven digital campaigns, especially on:

TikTok Ads (conversion, GMV-driven, affiliate-based)

Meta Ads (Facebook & Instagram)

Google Ads (search & display)

Understand and optimize GMV, ROAS, CPA, and funnel performance, especially for TikTok Shop & social commerce

Develop and execute Brand Orgasm–style campaigns (viral narrative + performance distribution)

Manage and collaborate with freelancers, creators, KOLs, affiliates, and third parties

Conduct market, brand, and competitor research (market share, audience behavior, trend mapping)

Build strategic campaign frameworks that align narrative, content, and media distribution

Create and oversee content strategy for social media (organic & paid)

Write and refine copy for ads, emails, proposals, pitch decks, websites, and landing pages

Build and manage partnerships (media, affiliates, platforms, communities)

Ensure KPIs (GMV, ROAS, reach, engagement, leads) are achieved on time and effectively

Actively participate as a content creator / brand voice when needed (camera confidence is a plus)

Pitch strategies and campaigns to clients through clear, convincing presentations

Prepare and manage MoU and commercial agreements for partners and clients

Candidate Requirements and Skills

Minimum 3+ years experience as a marketing, brand, product, or performance strategist

Proven experience running integrated marketing campaigns with measurable business impact

Strong understanding of TikTok ecosystem, including:

TikTok Ads Manager

GMV optimization

Affiliate & creator-driven sales models

Solid knowledge of campaign analytics & performance measurement

ROAS, CPA, CTR, GMV, retention, scaling logic

Understanding of AI-driven growth tools, such as:

AI SEO & content optimization

AI-assisted content production & ideation

Strong ability to translate brand narratives into performance-driven content

A strategic problem solver with the ability to think both creatively and commercially

Comfortable working with content creators, KOLs, and affiliates

Proficient in English (written & verbal)

Creative, high-initiative, and execution-oriented

Strong critical thinking with research-based decision making

Understands basic design & content production principles

High negotiation and communication skills

Strong digital marketing foundation (paid, organic, and hybrid models)

Well-connected within the marketing, creator, or startup ecosystem

Based in Jakarta

Why Bithour At Bithour, we believe that strong inputs create unstoppable outputs. We invest heavily in our people—training, tools, exposure, and real responsibility—so growth happens naturally. This role is not for someone who wants to “just manage campaigns.” It’s for someone who wants to build narratives that move culture and numbers at the same time.

Equal Opportunity Statement The Bithour Company is an Equal Opportunity Employer. We are committed to building a diverse, inclusive team where different perspectives, identities, and experiences are valued and respected.

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Job Details

Posted Date: February 28, 2026
Job Type: Arts and Entertainment
Location: Jakarta, Indonesia
Company: Bithour | Agensi Periklanan | Production House

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.