Marketing Advertising Specialist

Zharkwave is a dynamic digital marketing agency dedicated to maximizing ROI and identifying the most effective marketing channels for its clients. Our team of experienced specialists excels at positioning brands as industry leaders through strategic planning, impactful advertising, and enhanced brand awareness. We offer services such as search engine marketing and optimization, social media marketing and management, website development, creative services, marketing research, brand development, and email marketing. Partnering with businesses of all sizes across diverse industries, we are committed to helping clients achieve their marketing objectives and growth. Role Description

This is a full-time hybrid role for an Advertising Specialist. The position is based in Yogyakarta, with the flexibility to work from home on certain days. The Specialist will be primarily responsible for planning, executing, and managing paid advertising campaigns across digital platforms. Day-to-day responsibilities include managing and optimizing end-to-end advertising campaigns across Google Ads and Meta, ensuring strict alignment with brand goals. You will monitor and analyze key metrics (CPM, CTR, CPC, ROAS) daily to adjust bidding strategies and improve budget efficiency. Additionally, you will develop detailed weekly and monthly performance reports, visualizing data to highlight trends, opportunities, and ROI for stakeholders. You will also conduct A/B testing on ad creatives, copy, and audiences on Google and Meta to lower CPMs/CPCs and increase conversion rates. The role involves close collaboration with the creative and marketing teams to align paid media efforts with broader business goals. Qualifications

IMPORTANT NOTICE:

Candidates must have a minimum of 1 year of proven experience specifically managing Google Ads and Meta Ads. Those who do not have direct advertising experience will be automatically rejected. Required Experience: Minimum 1 year of hands-on experience managing and scaling campaigns in both Google Ads and Meta Ads Manager (Facebook & Instagram). Paid Media Strategy: Expert proficiency in paid search, display, and social advertising ecosystems. Experience with TikTok Ads is a strong plus. Performance Metrics: Deep understanding of paid advertising KPIs, including CPM, CPC, CTR, CPA, and ROAS. Data Analytics & Reporting: Strong ability to generate comprehensive ad performance reports, utilize platforms like Google Analytics, and translate raw data into actionable insights. A/B Testing: Proven ability to test and optimize ad creatives, landing pages, and audience targeting to maximize conversion rates. Communication: Excellent communication skills, both written and verbal, to effectively report on campaign performance to stakeholders. Analytical Mindset: A proactive approach to problem-solving, budget pacing, and staying ahead of digital advertising trends and algorithm updates. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. Bonus: Experience working in a fast-paced digital marketing or agency environment.

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