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Area Sales (Surabaya Based)

📍 Surabaya, Indonesia

Retail DECA Group (Whitelab, Bonavie, Goute, Everpure, White Story, Trueve)

Job Description

Job Responsibilities: Monitor and manage the performance of

Area Coordinators (Korwil)

within the assigned territory to ensure optimal execution of sales strategies. Achieve assigned

sales targets

by driving effective sales execution, territory coverage, and team productivity. Control and monitor

Accounts Receivable (AR) ,

Sales In (SI) ,

Sales Out (SO) , stock levels, and distribution effectiveness across the assigned area. Ensure product availability and proper distribution flow in line with company standards and sales objectives. Recruit, train, and continuously motivate the sales team under direct supervision to improve capability, discipline, and performance. Conduct regular field visits, performance reviews, and coaching sessions to strengthen team execution and market presence.

Job Requirements: Based in Surabaya will be a plus. Minimum

2–4 years of experience

in sales operations, preferably as an Area Sales Supervisor or similar role handling

General Trade (GT)

channels. Proven experience managing

regional sales areas , preferably within the Sumatra region. Strong understanding of

GT distribution systems , including distributor management, sales coverage, and outlet execution. Hands-on experience in controlling

Accounts Receivable (AR) ,

Sales In (SI) ,

Sales Out (SO) , stock management, and area distribution flow. Proven ability to

lead, train, and motivate sales teams , including Area Coordinators or field sales teams. Strong analytical skills to monitor sales performance, identify gaps, and implement corrective action plans. Excellent communication and interpersonal skills, with the ability to build strong relationships with distributors and internal teams. High level of discipline, integrity, and accountability in achieving sales targets. Willing to travel frequently within the assigned area. Experience in

FMCG, skincare, or cosmetics industry

is a strong advantage.

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Job Details

Posted Date: February 23, 2026
Job Type: Retail
Location: Surabaya, Indonesia
Company: DECA Group (Whitelab, Bonavie, Goute, Everpure, White Story, Trueve)

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.