Brand Marketing Manager

Job Description

Brand Strategy & Positioning:

Define, develop, and maintain the brand identity, ensuring consistent tone, visuals, and messaging across all offline channels and retail environments.

Offline & Retail Campaign Management:

Plan and execute ATL/BTL marketing campaigns, in-store activations, and event marketing to strengthen brand awareness and consumer engagement.

Retail Store Design & Visual Merchandising:

Lead store concept design, POP displays, and visual merchandising standards to ensure cohesive brand expression and customer experience at retail points.

Vendor & Partner Marketing Management:

Manage marketing collaborations with vendors, distributors, and retail partners; oversee co-branding programs and marketing material alignment.

Creative & Production Management:

Supervise creative development for print, signage, and retail collaterals while ensuring brand consistency and cost efficiency across all executions.

Brand Research & Market Insights:

Conduct market and consumer studies to assess brand perception, positioning effectiveness, and competitor benchmarks.

Cross-Functional Collaboration:

Work closely with Sales, Business Development, and Digital Marketing teams to align brand strategy, retail promotions, and online-offline customer experience for cohesive omnichannel execution.

Performance Measurement:

Track key brand metrics such as awareness, foot traffic, store conversion, and campaign ROI to guide continuous improvement.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business, or Design (Master’s preferred).

5–8 years of experience in brand management, marketing communications, or retail marketing within consumer goods or lifestyle industries.

Proven experience managing vendor marketing, creative agencies, and offline brand campaigns.

Experience in retail store design or visual merchandising is strongly preferred.

Strong creative sensibility, project management, and leadership skills.

Excellent communication skills in Bahasa Indonesia and English (written and spoken).

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