Sr. Officer-National Media Audience Strategy

Resposibiities

Job Summary

Develop and maintain standardized 1P audience segmentation frameworks Define audience taxonomy, naming conventions, and usage guidelines Ensure alignment of audience strategy across Media, CVM, CRM, and Business teams Review and approve audience readiness prior to campaign activation Translate business objectives into target audience strategies Define audience hypotheses, expected uplift, and success metrics Partner with Media Planning and Business teams during campaign planning Ensure first-party audiences are prioritized before third-party targeting Activate audiences across paid media, owned channels, CRM, app, web, and partner platforms Design paid–owned audience extension strategies Ensure consistent audience execution across platforms Monitor activation quality and scalability Design and manage structured A/B testing and growth experiments Test audiences, channels, timing, creative, and copy Identify winning audience strategies and optimization opportunities Share learning and best practices across teams Design control vs exposed frameworks for audience measurement Measure uplift across CTR, conversion, revenue, and ARPU Validate attribution logic with Analytics and Finance Track performance Translate complex data into clear, concise, executive-ready insights Provide actionable recommendations linked to measurable business impact Act as a strategic thought partner to VP Media and Business Heads Support change management and adoption of new audience strategies

Qualification

Bachelor’s degree in any major, preferably Management/ Business, Mathematics, Engineering, Statistics, Data Science, Information Systems, or other related fields. 5 years’ experience in Data Analyst, Marketing Technology Operation, Audience segmentation, Data-driven marketing, CRM / Martech / Performance marketing, Growth experimentation or analytics Experience working with large-scale first-party data and cross-functional business teams is highly preferred. SQL / BigQuery / MySQL for audience segmentation and analysis Marketing Technology (CRM, CDP, automation tools) Campaign measurement, uplift analysis, and attribution Experience in Telco, Fintech, or Digital Business Exposure to control vs exposed testing frameworks Experience working with media agencies or performance platforms

Job Responsibilities

Leadership Competencies

Collaborating Continuous Improvement Business Awareness Planning and Organizing Quality Orientation Analysis Applied Learning Building Customer Loyalty

Technical Competencies

Channel, Partner and Account Management Product Strategy and Road-mapping Customer Experience and Journey Design Digital and Performance Marketing Market and Competitive Intelligence Portfolio and Project Management Data Analytics and Revenue Insights Go-to-Market and Launch Execution Pricing, Commercial and Deal Structuring

Behavioral Expectations

Personality Traits

Internal Stakeholders

External Stakeholders