Email Marketing Specialist

Job Title: Email Marketing Specialist Work Schedule:

Full-Time (40 Hours/Week) | General US business hours. Company Info:

8-Figure DTC Apparel Brand based in the US. Role Overview:

We are helping our client company, an established 8-figure direct-to-consumer apparel brand, hire an email marketing specialist to improve execution, consistency, and long-term performance. The brand currently uses

Klaviyo (email)

and

Postscript (SMS) . This role requires strong ownership of lifecycle strategy, segmentation, automation, and structured testing within a high-frequency sending environment.

Main Goal of This Role: Increase customer retention by strengthening the

customer journey , optimizing

welcome flows and automations , and improving overall email cadence and segmentation. This role will define and refine: What the ideal customer journey looks like How customers move through welcome and post-purchase flows How cadence and segmentation impact long-term LTV What testing approach drives consistent improvement

Responsibilities: Own day-to-day execution of email campaigns in

Klaviyo , including structured segmentation and cadence management Support SMS marketing efforts via

Postscript , aligning campaigns with lifecycle strategy Build and optimize customer journeys, including welcome flows, onboarding flows, and retention automations Improve list health and long-term LTV through thoughtful segmentation Develop monthly campaign calendars based on marketing briefs (holidays, promotions, themes) Lead structured A/B testing (subject lines, timing, segmentation, single-product vs. multi-product emails, etc.) Apply historical performance learnings to improve future campaigns Ensure strong follow-through and consistent execution

Qualifications: Strong hands-on experience with

Klaviyo Familiarity with

Postscript

or SMS lifecycle marketing Experience managing high-frequency email environments Strong understanding of customer journey and lifecycle marketing Testing-oriented and comfortable owning retention performance An analytical, data-driven, and optimization mindset is a must At least 3 years of experience in the email marketing field.