Brand Activation Manager – Moët Hennessy

Our company

PT Pelita Makmur Perkasa (PT Pantja Artha Niaga Group)

are seeking a dynamic and strategic

Brand Activation Manager

to lead the execution of brand activation initiatives for Moët Hennessy, one of the world’s most prestigious luxury beverage portfolios.

Key Responsibilities:

Develop and execute annual activation plans aligned with brand strategy and commercial objectives

Lead on-trade and off-trade activation programs to enhance brand visibility and consumer engagement

Manage event planning, guest shifts, brand experiences, and premium activations

Oversee budget planning, cost control, and ROI evaluation of activation activities

Collaborate closely with Sales, Marketing, and external partners to ensure seamless execution

Maintain strong relationships with key outlets, partners, and brand ambassadors

Monitor competitor activities and provide market insights to strengthen brand positioning

Ensure brand guidelines and premium image standards are consistently upheld

Requirements:

Bachelor’s degree in Marketing, Business, Hospitality, or related field

Minimum 5 years of experience in brand activation, trade marketing, or commercial roles (preferably in premium/luxury beverage industry)

Strong understanding of on-trade channel and premium consumer engagement

Proven experience managing events, activations, and brand campaigns

Strong budgeting, analytical, and reporting skills

Excellent communication and negotiation skills

Fluent in English (spoken & written)

Willing to work flexible hours and attend evening events

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