Content Creator & Social Media Specialist

About Gently

Gently

is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families. As we continue to grow our digital ecosystem and wellness-driven community, we are looking for a

Content Creator & Social Media Specialist (Wellness)

who cares about health-forward living, enjoys storytelling, and is excited to create content that inspires parents to build healthier habits for their kids and families.

What You Will Do Collaborate with the marketing team to identify target audiences and key messages for Instagram and TikTok Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media Handle end to end content creation process (plan, shoot, edit, and publish) Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives. Monitor social media trends, industry news, and competitors' activities to identify opportunities and stay updated on best practices. Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement. Plan, research content in line with the marketing calendar and the latest trends Create/produce content on social media for product promotion. Responsible for posting all the content videos Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts Promote content on social networks and monitor engagement (e.g., comments and shares) Research skincare industry-related topics. Regularly report on the growth, engagement and views

What We’re Looking For Knowledge of social media itself, including filming, editing and features Understand wellness brand markets, preferably young mom with children (preferably active in sharing experiences on social media). Experience in managing accounts (either personal or business accounts) Excellent time management skills with evidence of being able to balance projects and prioritize Fluent in English, both oral and written. Passionate about vitamins, health, and family topics. Willing to work from our office (BSD, Tangerang)

Why Join GENTLY Creative environment with the freedom to experiment, explore trends, and build a portfolio in beauty/skincare. Direct impact on brand growth and audience engagement—your content matters and reaches real consumers. Fast-learning culture with cross-team collaboration and continuous skill development.