Product Marketing Manager

About Luxehouze Luxehouze is the leading online luxury goods marketplace platform with an initial emphasis on luxury timepieces. Customers can buy and sell authentic luxury watches from the likes of Richard Mille, Patek Philippe, and more.

Established in 2021, Luxehouze was created as a safe marketplace platform with two end customers in mind: both watch buyers and sellers.

We ensure that all luxury goods being sold through our platform are 100% authentic and that our sellers are both credible and trustworthy through our rigorous verification and authentication processes that we have in place.

Job Overview We are seeking to hire an experienced Product Marketing Manager to join our existing top-notch team. If you're a hard-working professional, Luxehouze is an excellent place to grow your career.

Main responsibilities will include

Demonstrate full ownership and accountability of all Luxehouze services to be ready from a commercial perspective. Your success will be measured by the growth of users, feature adoption, and profitability

Create, execute, manage, and analyze marketing playbook and optimize it for maximum ROI; able to create the go-to-market strategy, lead the implementation of 360 media plan with excellent project management skills, strong data-driven in campaign performance analysis

Develop Go-to-Market (GTM) strategy for product and feature launches by utilizing all 7Ps Marketing strategies

Execute GTM strategy and optimize it for maximum ROI, including but not limited to managing a campaign end-to-end, from planning, executing, evaluating, and being data-driven when conducting campaigns

Collaborate with the tech, product, merch, and project teams to align and implement infrastructure, tools, and support needed for marketing

Drive and manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs

Plan and implement integrated campaigns to increase brand visibility, product awareness, and purchase intent

Build product messaging that sets new products apart from others in the market to give them a unique selling point and is responsible for new product launches

Monitor and evaluate all product marketing campaigns and propose recommendations to get better results

Qualifications

Bachelor's degree or equivalent practical experience from reputable local and overseas universities

4-5 years of experience in Product Marketing, B2B and B2C marketing, brand and reputation building, strategy and implementation consulting, B2B SaaS startups, digital marketing agencies, or related industries

Proven experience managing product launches, promotion, and digital marketing from retail or tech-startup companies

Experience in developing marketing strategies, project management, and project implementation

Experience in establishing sales and marketing enablement assets based on case studies, market research, and current trends in the industries

Familiarity with Google Analytics and other marketing tools is a plus

Passionate with data-driven marketing and growth

Deep analytical skills and ability to translate the analysis into an actionable plan

Understanding Luxury Market is a plus

Experience in Retail is a plus

Ability to be agile and flexible in adapting to a dynamic environment

Strong organizational and analytical skills, excellent written and oral communication skills, including experience in high-level business discussions

What You Will Get

Competitive range of salary and benefits

Medical Coverage and Insurance

Laptop ownership program for employees

16 days annual leave and collective leaves will not deduct your annual leave balance

Opportunity to be a key part of a fast-growing luxury retail online marketplace

Excellent environment to learn and support growth with training and development

Fun workplace and interesting employees activities and program

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