Account Manager HORECA

Job Description Drive sales performance and achieve revenue targets across assigned HORECA accounts (hotels, restaurants, cafés, bars, lounges) Identify, acquire, and develop new HORECA accounts within the assigned area Build and maintain strong relationships with owners, managers, and purchasing decision-makers Execute effective sell-in and sell-out strategies tailored to HORECA consumption patterns Negotiate pricing, volume, promotional support, and order take-up with accounts Ensure product availability, menu placement, and visibility where applicable Monitor sales performance, order repetition, and account productivity Coordinate with internal teams (Trade Marketing, Operations) to support activations and promotions Conduct regular field visits and provide market insights and competitor intelligence Prepare regular sales reports and pipeline updates for management

Requirements Minimum 3–6 years of sales experience, preferably in HORECA, FMCG, beverage, tobacco, or nicotine-related industries Strong network and database of HORECA accounts in the assigned area Proven experience in pricing negotiation and volume/order take-up Strong understanding of HORECA sales dynamics and customer needs Preferably from cigarette industry or large FMCG companies Strong communication, negotiation, and relationship-building skills Highly field-oriented and comfortable working with targets