AVP Experience (Pekanbaru/Medan)

To oversee and integrate SawitPRO's Commercial, Marketing, Demand Planning, Customer Management, B2B sales, Growth, and Performance Measurement functions into a cohesive strategy.

Customer Experience

Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention

Customer growth, including Growth Marketing through the development of a partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence

Customer engagement events and marketing campaigns

Role of the AVP, Experience

Strategy & Ideation – The person responsible must develop the overall strategy and ideas behind the company's brand, as well as its customer and employee experiences.

Team management – Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP)

Leadership – demonstrate leadership by coming up with innovative ideas to further the goals of the experience portfolio across all aspects of the organisation

Roadmap development – Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment

Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organisation

Senior Management collaboration – work closely with senior management, including the CEO, head of product, head of engineering, etc., to deliver on the strategic business outcomes, including owning financial KPIs and human KPIs

DDD – Lead the Data Driven Decision (DDD) making across the entire organisation. Utilise business intelligence and performance metrics to inform decision-making and strategy adjustments.

Experience gamification for optimised engagement of stakeholders across all aspects of the XP

Requirements Education

A bachelor’s Degree in Business or Marketing, or any related discipline, is required.

Experience

Min. 10 years’ experience working ideally in business management, Strong Marketing & sales/business Development, customer service, industrial design, etc., in driving digital initiatives with some independent P&L responsibilities

Five or more years of progressive leadership experience in leading cross-functional teams and enterprise-wide programs, operating and influencing effectively across the organisation and within complex contexts

Experience in innovating business models and developing new channels, business models or business transformation

Experience in consumer industries like fast-moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc., is preferred

Knowledge/Skills

Deep understanding of people and their motivations and behaviours

Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement

Extensive knowledge of digital marketing, analytics, growth hacking and CRM.

Business-savvy strategic thinking: Big picture orientation and conceptualisation of ideas, conceiving effective strategies to drive growth and revenue generation

Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units

Excellent analytical, strategic conceptual thinking and consulting skills.

Strong influence negotiation skills

Ability to effectively drive people, process and technology change in a dynamic and complex operating environment

Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders and business concepts to technologists

Must be a passionate human being with strong idealism and vision for a brighter future for Indonesia

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