Content Marketing Lead

We’re looking for a hands on

Content Marketing Lead

to manage daily content operations and drive organic growth especially on TikTok while supporting campaign execution across all digital channels. This role focuses on planning, producing, and optimizing engaging content that builds brand awareness and audience trust. You’ll work closely with Creative and Marketing teams to deliver consistent, performance-driven content.

Key Responsibilities

TikTok Organic (Main Ownership) Own TikTok organic strategy and daily execution Create and manage short-form videos optimized for trends, hooks, and retention Track TikTok performance and improve content based on engagement Work with creators or talents to boost reach and virality Campaign & Performance Support Support marketing campaigns with social-ready content Adapt paid campaign ideas into organic formats Monitor content metrics (views, engagement, saves, CTR) Prepare simple performance reports and optimize content direction Team Coordination Work with designers, videographers, and vendors Guide junior content creators Ensure on-time delivery and smooth daily operations

Requirements Minimum 4-5 years experience in content / social media / digital marketing Strong hands-on experience with organic TikTok (must-have) Comfortable producing or supervising short-form video content Understand TikTok & Instagram formats and basic algorithms Able to manage multiple content projects Basic knowledge of content metrics Strong storytelling sense and creative eye