Product Specialist

Job Title:

Product Specialist – BrainCapture

Division:

Medical Devices & Diagnostics

Reports To:

Regional Head of Medical Devices & Diagnostics Business

Role Overview The Product Specialist – BrainCapture will work alongside the Wellesta Indonesia Medical Device team to develop and implement the go-to-market strategy, lifecycle management, and commercial success of the BC-1 Point-of-Care EEG System in Indonesia. The role involves close collaboration with healthcare professionals, sales, medical, market access, regulatory, and supply chain teams at Wellesta, as well as regional/global counterparts and strategic principals.

Key Responsibilities

Sell the BC-1 system and associated services in the Indonesian market.

Create lists of new targets and users, pursue and close sales opportunities

Identify market opportunities, customer segments, and growth drivers for sales and usage of the BC-1 EEG System.

Responsible for driving sales growth exclusively for the BrainCapture product

EEG Usage Marketing Support

Provide regular product training, tools, and marketing materials to support the capabilities of the field sales team.

Raise awareness of indications and usage of EEG among healthcare professionals at targeted facilities across Indonesia.

Address & collate queries from customers in the market and address it proactively with Brain Capture’s support.

Collaborate with the Sales Manager at Wellesta and all sales team members to drive business performance and usage of BC-1.

Monitor and analyze sales and usage performance and take corrective actions as needed.

Technical Support

Be a product expert ready to support customers and the Wellesta team for technical or user issues related to the BC-1

Engage with BrainCapture head office to quickly resolve customer issues

Train customers on the usage of the product

Perform installations at customer sites

Stakeholder Engagement

Build strong relationships with KOLs, healthcare professionals, medical associations and hospital decision-makers. Engage them to raise BC-1 and EEG Wellesta and the existing portfolios brand awareness.

Work with Wellesta’s internal principals on a regular basis to ensure engagement and continuous technical & commercial support.

Coordinate with medical, regulatory, quality, and supply chain teams to ensure compliance and product availability.

Qualifications & Skills

Bachelor’s degree in medicine, biomedical engineering, life sciences, or related field; MBA is a plus

Minimum 3–5 years of experience in product management, medical marketing within the medical device industry, preferably in the segment of EEG/Neurology.

Strong knowledge of the Indonesian healthcare landscape, especially in medical devices commercial and its processes.

Proven ability to develop and execute marketing strategies, building a new market segment, particularly within innovative medical devices.

Strong analytical, communication, and interpersonal skills, with a strong emphasis with healthcare practitioners.

Ability to work independently and collaboratively in a fast-paced, cross-functional environment.

Fluency in Bahasa Indonesia and English is required.

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