Customer Relationship Management Associate Manager

As a CRM Specialist at Everbest, you will be responsible for developing and executing strategies to enhance customer relationships, increase loyalty, and drive repeat purchases. You will manage CRM tools, analyze customer data, and create personalized campaigns to improve customer engagement and lifetime value.

Key Responsibilities

Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.

Manage and optimize Everbest’s customer database to segment customers effectively.

Plan and execute marketing campaigns for personalized customer outreach.

Monitor and analyze customer data to identify shopping behavior and trends.

Generate insights and reports to guide marketing and sales strategies.

Track campaign performance and suggest optimizations based on data-driven insights.

Develop and enhance Everbest’s loyalty program to drive repeat purchases.

Collaborate with retail and e-commerce teams to implement customer rewards initiatives.

Create automated customer journeys based on lifecycle stages (e.g., welcome series, reactivation, post-purchase follow-ups).

Develop segmentation strategies to ensure the right messaging reaches the right audience.

Work closely with e-commerce, digital marketing, and retail teams to align CRM activities with overall business goals.

Partner with IT and data teams to enhance CRM system capabilities and integrate with other platforms.

Enhance post-purchase communication to improve customer satisfaction.

Monitor customer feedback and collaborate with internal teams to improve customer experience.

We’d love to hear from people with

Education & Experience:

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

2-5 years of experience in CRM, customer loyalty programs, or email marketing.

Experience in fashion, retail, or e-commerce industries is a plus.

Technical Skills:

Proficiency in CRM software.

Strong analytical skills with experience using Google Analytics, BI tools, or customer data platforms.

Knowledge of email marketing tools and automation platforms.

Soft Skills:

Strong strategic thinking and problem-solving skills.

Excellent communication and project management skills.

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