Head of Finance

Direct message the job poster from Vysta Paid Media Group

Executive Assistant | Legal | Operations & Project Manager ABOUT VYSTA PAID MEDIA GROUP Vysta is a fast-scaling performance marketing agency specializing in Google Ads for e-commerce brands. We manage over $100M in annual ad spend, optimizing campaigns to drive sustainable growth and profitability. We work with brands looking to scale aggressively, and we are looking for top-tier Google Ads specialists to join our team.

ABOUT THE ROLE We are looking for a senior financial operator to build the "financial backbone" of Vysta. We are moving beyond founder-led spreadsheets to professionalized financial infrastructure. You will own the entire financial stack—from high-level modeling and forecasting down to the operational details of payment processing and invoicing.

CORE RESPONSIBILITIES 1. Strategic Forecasting & Financial Modeling

Own the Model:

Build and maintain the master financial model. You must provide a clear view of where the company is heading, not just where it has been.

Scenario Planning:

Run dynamic "what-if" scenarios for hiring, cash flow, and margin analysis. The CEO should not have to build spreadsheets to answer strategic questions.

Revenue & Expense Forecasting:

Move us from reactive tracking to proactive prediction. You will forecast revenue cycles and expense loads to guide executive decision‑making.

2. Financial Operations & Optimization

Revenue Cycle Mapping:

Map and optimize the journey of a dollar through the agency. Identify where cash gets stuck and reduce the friction between "closed deal" and "cash in bank".

Rate Negotiation:

Actively manage our financial vendor relationships. You are responsible for auditing and negotiating rates with payment processors (Stripe, banks, etc.) to minimize fees and optimize our bottom line.

Tech Stack Ownership:

Audit and streamline the finance tech stack. Build automations between our CRM, billing tools, and bank accounts to eliminate manual data entry.

3. Agency Profitability & Controls

Unit Economics:

Track profitability on a per-client and per-service basis. Flag "scope creep" or under‑priced retainers that are hurting margins.

Budgeting & Cost Management:

Lead the budgeting process. Track departmental spend against projections and hold the team accountable to the numbers.

Compliance & Risk:

Ensure we are compliant with all tax, legal, and banking regulations. Manage internal controls to protect company assets.

The "Board Pack":

Deliver a monthly financial packet that is clean, accurate, and actionable. It should require zero editing by the CEO.

Strategic Partner:

Serve as a true advisor to the CEO and COO. Don't just report data; interpret it and recommend specific business actions.

THE CANDIDATE PROFILE

Senior Agency Experience:

You have 7+ years of finance experience, with specific tenure as a Finance Lead/Director in a marketing agency or professional services firm. You understand retainers, churn, and utilization rates.

Operational & Strategic:

You can build a 3-year strategic model, but you are also willing to dig into the invoicing process to fix a bottleneck.

Excel/Sheets Expert:

You are in the top 1% of spreadsheet users. You build models that are robust, automated, and error-proof.

Negotiator:

You are comfortable picking up the phone to negotiate better terms with vendors and partners.

SUCCESS METRICS (FIRST 90 DAYS)

Forecasting:

A reliable 13-week cash flow forecast is live and accurate.

Reporting:

Monthly P&L and financial dashboards are delivered by the 10th of the month without CEO intervention.

Optimization:

A full audit of payment processors and subscriptions is complete, with actionable steps to reduce overhead.

Clarity:

The CEO has a clear, "dashboard" view of financial health at all times.

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