Job Description
Responsibilities
The Platform Campaign strategy is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This role seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.
Key Responsibilities:
- Conceptualise, develop and execute e-commerce platform-level campaign projects and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
- Manage end to end campaign strategies including promotion & subsidy, seller registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing strategy & focus for campaign optimization, including but not limited to Category strategy, affiliate growth, promotion guidance.
Qualifications
Minimum Qualifications:
- Education: Bachelor’s degree or above, with preference for majors in Marketing, Data Analytics, Statistics, or Business Administration.
- Work Experience: 3+ years in marketing strategy, e-commerce operations, or business analytics.
- Language: Proficient in Chinese, English and Indonesian spoken and written, as majority of ISP AM/sellers are in Mainland China. To ensure smooth internal communication & coordination with team/sellers, the successful candidate need this role must be fluent in Chinese.
Preferred Qualifications:
- Strong social media and marketing ability across multiple platforms. Familiar with TikTok short video and live-streaming eco-system is a plus.
- Result driven, strategic thinking, data-driven, and hands-on. Strong logical reasoning and data analysis skills, including proficiency in Excel, and data tools; able to translate data into actionable strategies;
- Soft Skills: Excellent cross-functional communication and collaboration abilities to coordinate resources across BD, Product, and Data teams and deliver projects on tight deadlines.
- Proactive mindset and adaptability to thrive in a fast-paced, dynamic e-commerce environment.
- Established experience in the e-commerce industry, campaign, strategy and operational experience preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
