Head of Marketing

Our client, a company undergoing a major brand transformation, is seeking a

Head of Marketing

to lead and strengthen its marketing department. The primary focus of this role is to build strong

brand awareness , increase

market share , and drive

qualified leads . This position will lead the entire marketing team and serve as the key decision-maker for both online and offline marketing strategies.

Key Responsibilities

Lead the marketing team and oversee all marketing activities across online and offline channels.

Develop and execute strategies to increase

brand awareness

and support the company’s ongoing

brand change/brand transformation

initiative.

Drive lead generation efforts through digital marketing, social media, advertising, SEO/SEM, content, and other marketing funnels.

Manage offline marketing activities including exhibitions, pop-up booths, events, and collaborations.

Ensure strong and consistent brand presence across all customer touchpoints.

Oversee marketing data analysis to support decision‑making and strategy optimization.

Work closely with design, data, vendors, and cross‑functional teams to align marketing initiatives with business goals.

Monitor marketing KPIs such as leads, engagement metrics, and campaign effectiveness.

Requirements

Minimum Diploma (D3) degree or equivalent.

Strong knowledge of

digital advertising , online marketing, and social media ecosystems.

Experience handling

brand change / rebranding

is a strong advantage.

Proven experience managing both

online and offline marketing

strategies.

Good understanding of marketing funnels, brand building, and lead generation.

Strong leadership skills with experience managing internal teams and external vendors.

Creative, data‑driven, and able to execute marketing strategies independently.

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