Customer Relationship Management Specialist

Job Summary We are looking for a data-driven CRM Specialist with hands-on experience to drive user engagement, retention, and conversion. You will be responsible for planning, executing, and optimizing automated and personalized customer journeys across multiple touchpoints (push notifications, email, in-app, and SMS). Your role will play a critical part in shaping user experiences and ensuring campaign compliance in the financial technology ecosystem.

Key Responsibilities Plan and execute lifecycle marketing campaigns via CRM tools (e.g., onboarding, activation, reactivation, churn prevention) Build and optimize user journeys, workflows, segments, and A/B tests using CRM tools Develop personalized messaging strategies based on user behavior, segments, and engagement data Work closely with marketing, product, compliance, and data teams to ensure consistent and compliant messaging Monitor, analyze, and report on CRM performance metrics (CTR, open rates, retention, conversions) Continuously iterate based on campaign performance, product updates, and user behavior Maintain user data hygiene and compliance with privacy regulations

Qualifications 3+ years of experience in CRM, marketing automation, or growth marketing Hands-on experience using CRM platform (e.g.,Moengage, Braze, CleverTap) Strong analytical mindset and familiarity with campaign performance metrics Knowledge of email/push best practices and basic HTML/CSS is a plus Familiarity with financial products, mobile apps, or web3 is an advantage Strong communication skills and attention to detail