Brand Executive Digital Frank & co

Responsibilities Conduct market and trend analysis to maintain brand positioning. Provide insights to the Brand Manager based on internal data and competitor benchmarking. Develop and execute digital brand communication for Frank & Co. Manage social media content and monitor performance (traffic, engagement, follower growth). Act as the main liaison with the Digital Marketing Team during campaigns and brand initiatives. Plan, coordinate, and handle A–Z offline store events, including preparation, execution, and post-event evaluation. Attend and support in-store events to ensure smooth execution and brand consistency. Support planning and execution of 360-degree marketing campaigns (ATL, BTL, TTL). Evaluate campaign and event performance and prepare reports.