Copywriter & Content Creator

Develop and execute marketing content that captures attention, strengthens brand relevance, and drives measurable conversion and sales growth. Craft compelling copy and produce simple yet engaging visual/video content to support high-performing social media campaigns. Lead creative ideation across platforms—especially social media—to increase reach, engagement rate, and audience growth. Write persuasive content for social media, CRM, and other marketing channels to support customer acquisition, retention, and cross-selling initiatives within Sharia insurance products. Act as on-screen talent for selected content, helping build authenticity, trust, and stronger audience connection. Translate creative briefs into impactful, insight-driven content that aligns with campaign objectives and delivers clear performance outcomes. Collaborate closely with internal teams (marketing, product, compliance) and external partners to ensure timely execution and optimal creative results.

Minimum Qualifications 1–3 years of experience in content writing across various mediums such as social media, creative content, ads, CRM, or other marketing channels. Versatile in writing for different formats and objectives, including social media, ads, CRM, and other communication platforms. Comfortable speaking in front of the camera and acting as on-screen talent when needed. Actively keeps up with trends and conversations across platforms like Instagram, Threads, X, and TikTok. Has personal projects or a portfolio that demonstrate strong writing quality and storytelling skills. Able to work independently—not only in writing but also in producing simple visual/video content. Proficiency in supporting tools such as Canva and CapCut is a strong advantage. Prior writing experience in the financial services or insurance industry is a plus. Experience in a tech startup environment is highly preferred.