DIGITAL STRATEGIST

Responsibilities

Develop end-to-end digital strategies tailored to the objectives of corporate clients across owned, earned, and paid media. Conduct audience research, competitive benchmarking, and platform audits to formulate data-driven strategies. Design campaign blueprints that integrate SEO, social media, performance marketing, influencer/KOL engagement, and media planning. Collaborate with creative, media, and analytics teams to translate strategic plans into impactful executions. Advise clients on digital best practices, emerging trends, and content frameworks that align with ESG and corporate communication needs. Oversee digital campaign implementation, monitoring KPIs such as reach, engagement, conversion, and sentiment. Deliver strategic reports and recommendations to clients, highlighting insights, opportunities, and optimizations. Ensure compliance with industry standards, BUMN communication protocols, and digital governance. Serve as strategic lead in client meetings, pitching ideas and building digital roadmaps. Must-Have Qualifications

Bachelor’s or Master’s degree in Communication, Marketing, Business, or a related field. Minimum 3–4 years experience in digital strategy roles, especially handling BUMN, mining, energy, or industrial clients. Solid understanding of digital ecosystem (SEO/SEM, paid ads, social, content marketing, analytics, influencer marketing). Experience in building comprehensive digital campaigns that align with corporate or ESG communications. Analytical mindset with strong skills in reading digital performance data (Google Analytics, Meta Insights, etc.). Strong client communication and presentation skills. Excellent command of both English and Bahasa Indonesia, particularly in writing for corporate audiences. Preferred Qualifications

Previous experience working with or consulting for government or state-owned enterprises. Familiarity with regulations and sensitivities around public sector communication. Certification in Google Ads, Meta Blueprint, Hubspot, or other digital marketing platforms. Experience integrating digital strategies with public relations or stakeholder communication.

#J-18808-Ljbffr