Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a passionate and results-driven

Digital Marketing Specialist

to join our team. This role is ideal for someone with hands-on experience in managing digital advertisements and driving sales through e-commerce platforms.

Job Responsibilities Plan, execute, and optimize digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads, and other platforms). Monitor and analyze campaign performance including budget utilization, CTR, conversions, and ROAS. Manage and optimize sales performance across e-commerce platforms (Shopee, Tokopedia, TikTok Shop, etc.). Optimize product listings including titles, descriptions, keywords, promotions, and visual presentation. Collaborate closely with marketing, sales, and design teams to support promotional activities. Prepare regular performance reports and provide data-driven insights. Propose and implement strategies to increase online traffic and sales. Stay updated with digital marketing trends and marketplace best practices.

Qualifications Minimum Diploma or Bachelor’s Degree in Marketing, Communication, Business, or related fields. At least 1 year of experience in Digital Marketing, Performance Marketing, or E-commerce management. Proven experience managing digital advertising campaigns (Meta Ads, Google Ads, or TikTok Ads is a plus). Strong understanding of e-commerce operations and online sales strategies. Ability to analyze campaign performance data and generate actionable insights. Target-oriented and able to work within deadlines. Highly motivated, proactive, and eager to learn. Strong teamwork and communication skills. Detail-oriented, responsible, and possess good problem-solving skills.