Media & Growth Leader

When you lead by example, anyone can be a leader.

What you’ll be doing day to day:

Act as a member of marketing communication team and proactively contribute to team’s plan and output in order to deliver objectives and goals. Participate integrated and multi-channel media strategy formulation and media mix optimization proposal to maximize commercial impact, driving business result, improving ROI and marketing efficiency Implement media strategy and execute media plans for IKEA - for all the paid media not limited to such digital media as display ad, social, paid search but also offline media and new channels; and provide sufficient content needs to media agencies to ensure locally adapted marketing Responsible for budget management and performance monitoring for media mix optimization and ROI maximization Manage IKEA media agency relationships to meet IKEA marketing needs and elevate commercial performance Secure good media governance and accountability by leading media agencies, key media and platform vendors. Support the initiatives within and outside commercial included in the agreed communication plan Ensure the metrics to understand media performance, identify the needs and the gaps (in cooperation with the other marketing functions) to meet business and marketing’s objectives Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA Actively collaborate with all key stakeholders within and beyond commercial to secure marketing’s integration in communication, align common commercial focus and maximize business impact

We want you to be a person who:

Experience

in a

media and digital agency ,

retail , preferably the home furnishing sector Ability to independently

lead multiple projects

at the same time and ensure desired actions

delivered with simplicity and efficiency Strong analytical ,

strategic ,

problem-solving,

create

data-driven

and business decisions. Planning, driving output and

measuring performance.

Strong understanding of

e-commerce business models

(owned channels and 3PP) Data visualization,

able to find

designed reports

and targeted

analyses .

Interpret

data, know your audience and

match

media strategy Proven experience in

developing

and

implementing

product bundling / product set strategies to

drive AOV

and

conversion Strong knowledge of

SEO, SEM, GA4

and

performance marketing metrics.

Strong understanding of analytics implementation throughout digitals and applications, quality checks on tracking and reporting Strong

communication

in both

technical

and

non-technical

within internal

stakeholders

and external vendors