KOL Specialist

Company Description

POPJOY, a leading brand under

POPJOY Digital Limited , integrates trend culture, social interactions, and immersive experiences to create a vibrant ecosystem connecting retail and online communities. We specialize in delivering sought‑after collectibles and socially engaging activities, creating a cultural playground for young consumers. POPJOY is at the forefront of a dynamic youth‑driven movement, offering a unique lifestyle experience. Are you a social media maven with a knack for spotting the next big creator? We are looking for a

KOL Specialist

who can bridge the gap between POPJOY and the most influential voices in the trend culture scene.

Job Responsibilities End-to-End Collaboration:

Manage the full influencer partnership cycle: screening, outreach, sample coordination, content alignment, and performance tracking.

Influencer Matching:

Identify and connect with livestreamers and short‑video creators who perfectly align with our product DNA to drive successful campaigns.

Content Quality Control:

Monitor posting schedules and ensure all influencer‑generated content (photos/videos) maintains the brand tone and meets promotional requirements.

Relationship Management:

Maintain an active database of influencer resources and nurture long‑term relationships with creators and MCNs.

Performance Analysis:

Analyze sales and engagement data from collaborations to provide optimization strategies and improve future partnerships.

Job Requirements Experience:

Minimum 1 year of experience in influencer outreach or business execution. (Candidates with existing

KOL/MCN networks

will be highly prioritized).

Platform Savvy:

Deeply familiar with

TikTok, Instagram, and YouTube

ecosystems, including Gen Z aesthetic trends and shopping habits.

Market Insight:

Strong understanding of

Designer Toy

content and the ability to identify creators with high sales potential.

Communication:

Exceptional negotiation and communication skills with a proactive teamwork spirit.

Data-Driven:

A strong interest in e-commerce and new media, with the ability to turn data insights into content improvements.

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