Head of Sales and Marketing Nutraceuticals

Head of Sales and Marketing Nutraceuticals Join to apply for the

Head of Sales and Marketing Nutraceuticals

role at

WhiteCrow Research.

We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house research.

About our client My client a Singapore based, healthcare multi-national company with operations in SEA, Middle East and North Africa with established plan for global expansion. Their main focus is on sales, marketing and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products. They aim to serve clients and consumers through commercial and marketing support using an innovative approach across their value chain.

About the role To lead and direct the overall commercial strategy for the new Nutraceuticals Division, driving business growth, market expansion, and brand leadership in Indonesia. This role is a P&L owner, accountable for achieving all revenue, market share, and profitability targets. This position requires a proven leader with a strong track record of building distribution channels, executing strategic account negotiations, and implementing best practices to transition the division from its initial launch phase (new SKUs, starting pharmacy presence) to a phase of structured, scalable revenue growth.

Responsibilities Strategic & Commercial Leadership

Develop and execute the commercial strategy to drive growth across product categories (e.g., vitamins, functional foods, probiotics, and herbal supplements).

Formulate annual business plans, budgets (A&P and Trade Spend), and sales forecasts, and actively manage the P&L to drive top-line revenue, gross margin improvement, and profitability.

Identify new business opportunities, strategic partnerships, and channel expansions (modern trade, e-commerce, pharmacy, and healthcare professionals).

Market Access and Sales Management

Lead and oversee national sales operations, including regional sales teams, distributors, and key accounts.

Establish strong relationships and negotiate favourable long-term trade terms and contracts with key national and regional accounts.

Drive customer and channel engagement initiatives to strengthen brand presence and relationships.

Manage pricing strategies, trade terms, and promotional budgets in line with profitability goals.

Establish clear performance metrics (KPIs) and monitor sales productivity, market coverage, and territory growth across all channels.

Marketing & Brand Development

Develop and implement marketing strategies and campaigns to position the company as a credible and trusted nutraceutical brand in Indonesia.

Oversee product launches, lifecycle management, and portfolio strategy.

Conduct market analysis, consumer insights, and competitive intelligence to guide decision-making.

Collaborate with R&D and Regulatory teams to ensure all product claims and marketing materials are fully compliant with local regulations.

Lead digital marketing, e-commerce, and omnichannel initiatives to strengthen consumer engagement and off-take.

Cross-functional Collaboration

Partner with Supply Chain, Finance, Regulatory, and Medical Affairs for seamless go-to-market execution.

Align with corporate and regional teams on strategic direction and brand consistency.

Support accurate forecasting, demand planning, and inventory control to ensure market availability.

Build, lead and develop high-performing sales and marketing teams.

Set clear performance goals, monitor performance, and implement training and capability development programs.

Foster a culture of collaboration, accountability, and ethical business practices.

What you already have Key Performance Indicators (KPIs):

Achievement of sales revenue, margin, and market share targets.

Growth in distribution and channel penetration.Success of new product launches and marketing campaigns.

Customer satisfaction and brand awareness.

Employee engagement and retention within the commercial team.

Core Competencies

Strategic & Commercial Acumen: Expertise in P&L management and developing scalable commercial strategies.

Brand Building & Positioning: Ability to build brand equity and differentiate products in a competitive health market.Channel & Customer Management: Mastery of Indonesian trade structures and key account negotiation.

Analytical & Data-Driven Decision Making: Proficiency in utilizing market data for investment optimization.

Leadership & People Development: Proven ability to build, inspire, and develop a high-performing commercial team.

Innovation & Market Insight: Deep knowledge of nutraceutical trends, consumer behaviour, and product innovation cycles

Education: Bachelor’s or master’s degree in business, Pharmacy, Nutrition, or Life Science

10–15 years of experience in Sales and Marketing, preferably in Nutraceuticals, FMCG Health, or Consumer Healthcare.

Proven leadership in managing commercial teams.Experienced in driving new launches or significant expansion of a new portfolio or business unit within a structured corporate environment.

Strong understanding of nutraceutical market trends, regulatory frameworks, and consumer behaviours.

Excellent leadership, negotiation, and strategic planning skills.

Fluency in both English and Bahasa Indonesian is required.

Other Details

Reports to - Regional Sales and Marketing Head of the Direct-to-Consumer (DTC)

Target Industries – Pharmaceuticals Manufacturing

Seniority level Mid-Senior level

Employment type Full-time

Job function Pharmaceutical Manufacturing

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