Head of Performance

Strategic Mandate This job leads the performance function with clear commercial accountability. The Head of Performance defines how paid acquisition contributes to revenue, margin, and customer value — not just traffic metrics. You will set the standards for channel investment, measurement, and operating rhythm across search, social, and emerging acquisition channels. What You Will Own Design the annual performance plan aligned with revenue and contribution targets Build a capital allocation model across channels based on incrementality and efficiency Establish KPI hierarchies (revenue → margin → CAC → channel metrics) Oversee forecasting, scenario planning, and pacing controls Formalize testing roadmaps (creative, audience, bidding, landing experience) Lead vendor and platform relationships while maintaining governance standards Present executive-ready updates that connect marketing outputs to financial outcomes Team & Operating Model Recruit, structure, and mentor performance managers and analysts Define role clarity, review cadence, and quality control frameworks Implement documentation standards for campaign architecture and reporting Partner with Data, Product, and Finance to refine attribution and reporting logic Profile We Are Looking For 5+ years in performance marketing with proven leadership experience Demonstrated oversight of substantial paid media budgets Advanced understanding of measurement frameworks, attribution, and experimentation Strong commercial judgment and comfort engaging with senior stakeholders Ability to move between strategic planning and operational detail Work Structure & Compensation Senior leadership position with decision authority Outcome-based accountability model Competitive compensation reflecting scope and impact If you are motivated by building systems that connect marketing investment to financial performance — and by leading teams with structure and clarity — we welcome your application.