Head of Marketing Communication

Head of Marketing South Jakarta, Jakarta, ID

Responsibilities

Develop and execute marketing campaigns for song releases, ensuring strong media presence across radio, TV, online platforms, and social media.

Lead the creative strategy and campaign planning to drive engagement and maximize reach.

Collaborate with artists, media partners, and influencers to amplify brand presence and launch successful music releases.

Analyze data to measure campaign performance and adjust strategies for continuous optimization.

Stay ahead of digital trends and media innovations across platforms like TikTok, Instagram, YouTube and more.

Requirements

Minimum 5 years of experience in marketing, preferably in the music, entertainment, media or digital marketing industry.

Analytical thinker with a data-driven approach to planning and execution.

Proven experience in multi-platform marketing strategies, with the ability to think across various media.

Preferably with a background in digital marketing agencies managing campaigns across multiple channels.

Experience in social media campaigns, especially on TikTok, Instagram, YouTube and other digital platforms.

Passionate about music and creative storytelling to engage audiences.

About the Company Trinity Optima Production is home to high profile Indonesian artists with prominent qualities, capable of producing exciting live performances. These artists include Ungu, Afgan, Sherina, Maudy Ayunda, Armand Maulana, Naura Ayu, and many more, with some of them selling out venues across multi-national borders like Indonesia, Singapore and Malaysia.

In addition to the provision of artists for musical performances, the company has held a number of large scale musical performances, such as the Konsert Mega Bintang, proving its credentials as one of the leading companies in the Indonesian music and event production industry.

Trinity Optima Production is a music production company managing bottom-up music production, beginning from potential song scouting, recording, producing, to marketing the album by exploration of both conventional and unconventional prospective distribution outlets.

Moreover, Trinity searches for new dynamic methods in marketing physical albums produced by the company through traditional channels such as television, radio, and offline performances while providing sponsorship opportunities for album production.

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