SEO Lead

Overview

Develop and oversee Holink’s overall SEO strategy, including technical SEO, content optimization, and link-building initiatives. Plan and implement SEO architecture for the main site and subdomains. Monitor key keyword performance and analytics data (via GA4, Search Console, Ahrefs, etc.) and adjust strategies accordingly. Lead and mentor the SEO team, defining quarterly goals and tracking KPIs. Work closely with Product, Content, and Development teams to ensure SEO requirements are embedded across product lifecycles. Manage large-scale content projects, site migrations, and international SEO (multi-language and multi-region strategies). Track and respond to search engine algorithm updates and industry trends. Conduct competitor analysis and build sustainable backlink strategies through media partnerships and digital PR. Requirements

Bachelor’s degree or above in Marketing, Communications, Computer Science, or related fields. 8+ years of hands-on SEO experience

with at least one

successful large-scale website SEO case . Deep understanding of Google SEO algorithms, Core Web Vitals, page speed optimization, structured data, and sitemap management. Proficient with SEO and analytics tools:

Ahrefs, SEMrush, Screaming Frog, GA4, Google Search Console . Strong analytical mindset with the ability to interpret data and translate insights into action. Proven leadership and team management experience. Excellent communication and collaboration skills across technical and creative teams. Fluent in Bahasa Indonesia,

English

(Mandarin is a plus).

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