Sr. Officer-(National Media) Audience Strategy

Responsibilities: Define and own the end-to-end first-party (1P) audience strategy and governance across campaigns and business units Embed audience strategy at the beginning of campaign planning Enable seamless activation of 1P audiences across channel Drive continuous performance improvement through experimentation Ensure measurable business impact from audience initiative Translate data into actionable business insights Ensure effective collaboration and adoption across teams

Requirements: Bachelor’s degree in any major, preferably Management/ Business, Mathematics, Engineering, Statistics, Data Science, Information Systems, or other related fields 5 years’ experience in Data Analyst, Marketing Technology Operation, Audience segmentation, Data-driven marketing, CRM / Martech / Performance marketing, Growth experimentation or analytics Experience working with large-scale first-party data and cross-functional business teams is highly preferred. Experience in Telco, Fintech, or Digital Business Exposure to control vs exposed testing frameworks Experience working with media agencies or performance platforms